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Head of E-commerce / Head of Digital Product

Head of E-commerce / Head of Digital Product

Wrist AficionadoNew York, NY, United States
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Location : NYC

Compensation : $100-130K (Competitive Salary + Performance Bonus)

Experience Level : Senior (5-8+ years in Digital Product, Shopify, E-Commerce, and Lead Conversion)

About Us

We are a leading secondary market dealer of high-end luxury watches, specializing in Patek Philippe, Audemars Piguet, Richard Mille, and Rolex. Our goal is to be the #1 most trusted and competitive luxury watch marketplace, ensuring buyers can seamlessly engage with us—whether by form fills, phone calls, organic search, or paid ads. We need a Head of Digital Product & E-Commerce to own and optimize the digital experience, ensuring our platform is designed for high-intent buyers to convert easily. This is a high-impact, hands-on role with direct influence over revenue, lead generation, and digital infrastructure. If you are a Shopify expert who understands luxury e-commerce, lead acquisition, and high-ticket sales conversion, this role is for you.

What You’ll Do

Own & Optimize the Digital Experience

  • Lead the end-to-end website strategy, ensuring the site converts high-intent buyers at a high rate.
  • Identify and fix UX / UI bottlenecks that hurt conversion rates, ensuring a seamless checkout experience.
  • Implement A / B testing strategies to refine which pages drive the highest lead conversions.
  • Be the Shopify & E-Commerce Optimization Expert
  • Own and optimize the Shopify infrastructure, ensuring high-speed, high-converting performance.
  • Implement Shopify customizations that improve the customer experience & conversion flow.
  • Optimize mobile UX / UI to improve lead generation and conversions from mobile traffic.
  • Improve landing page experience, load speed, and user journey to increase conversions.

Improve Lead Capture & CRM Integration

  • Optimize lead forms, checkout flows, and inquiry submission processes to increase high-quality leads.
  • Ensure every visitor coming from organic search, paid ads, or direct traffic is led into a highly optimized conversion funnel.
  • Work with sales & CRM teams to ensure data flows seamlessly and we can retarget high-intent shoppers effectively.
  • Work with the Google Ads team to optimize for lead capture.

    • What You Bring to the Table

  • 5+ years in digital product management, e-commerce strategy, or lead conversion optimization.
  • Deep experience with Shopify (themes, API integrations, site speed optimization, and checkout flows).
  • Strong UX / UI knowledge, with experience optimizing conversion paths for luxury or high-ticket e-commerce.
  • Background in lead generation, conversion optimization, and high-ticket e-commerce.
  • Experience in Google Ads & paid search strategy (understanding search intent and how to convert traffic).
  • Familiarity with high-end marketplaces, luxury brands, or secondary markets.
  • Bonus : Experience in CRM automation, live chat optimization, and advanced form tracking.
  • Bonus : Passion for luxury watches, high-ticket sales, or high-end collectibles.

    • Why Join Us?

  • Direct impact on revenue growth & lead generation in a $20B+ market.
  • Competitive salary, performance bonuses, and potential for leadership growth.
  • Work with high-net-worth clientele and optimize a luxury digital experience.
  • Be the Shopify expert & digital leader in a rapidly scaling luxury marketplace.
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