VP of Marketing

About GrowthAssistant

GrowthAssistant embeds elite offshore talent with growth-obsessed founders and marketers. We help businesses scale faster, smarter, and more affordably. In 4 years of profitable growth, we’ve scaled to over $20M of revenue with blue chip clients like DoorDash, Shopify, and Harry’s. We’re looking for a VP of Marketing to join our tight-knit, entrepreneurial team.

About the Role

GrowthAssistant is entering its next growth phase and needs a hands-on VP of Marketing who can scale our B2B growth engine. This role combines strategic leadership and execution. You’ll set the vision, roll up your sleeves to deliver campaigns, and build and lead a growing marketing team. The mandate : build a predictable demand pipeline, elevate our brand, and drive measurable revenue impact.

Core Responsibilities

Content Marketing & Demand Generation (~70%)

Develop and manage thought-leadership content (webinars, case studies, nurture tracks, whitepapers) and events (dinners, conferences) that accelerate buyer journeys.

Design and execute a full-funnel B2B demand generation strategy across paid, organic, account-based marketing, webinars, and partner channels.

Own campaign planning, budgeting, and attribution, with deep focus on CAC and ROI.

Partner closely with sales leadership to ensure smooth handoff of leads, alignment on SLAs, and shared pipeline goals.

Team Leadership & Development (~20%)

Manage, coach, and grow a high-performing marketing team across content, demand gen, and digital channels.

Provide clear direction and mentoring while also getting hands-on with key initiatives.

Foster a culture of experimentation, accountability, and continuous learning within the team.

Strategic & Cross-Functional (~10%)

Collaborate with Product, Operations, and Finance on pricing, packaging, and go-to-market launches.

Build transparent dashboards and reporting for leadership, translating performance data into actionable insights.

Act as a brand ambassador at webinars, events, and industry forums.

Stay ahead of market trends, AI-driven tools, and new marketing technologies to maintain a competitive edge.

Requirements

Must-Have

10+ years of progressive experience in marketing, with at least 5 years focused on B2B demand generation and a proven track record of delivering pipeline and ARR growth.

Experience managing and developing small marketing teams while remaining hands-on with execution.

Expertise across demand-gen channels (paid, organic, ABM, content, events).

Proficiency with HubSpot (or similar CRM / automation tools), paid media platforms, and attribution modeling.

Strong data orientation : able to translate analytics into strategy and tactical pivots.

Exceptional communication skills; confident presenting to internal leadership and external audiences.

Nice-to-Have

Background in staffing, outsourcing, or professional services.

Experience scaling a company from

Familiarity with AI / automation tools for marketing efficiency.

Exposure to international go-to-market strategies.

Prior experience in fast-moving start-ups or scale-ups.

Reporting & Team Structure

Reports to : CEO

Direct reports : Marketing team (content, demand gen, digital).

Location : St. Louis-based is preferred or willing to relocate (timing negotiable).

Travel : What we Offer :

Competitive Compensation

Flexible Paid Time Off

Primarily Company Paid Medical, Dental, and Vision plans

401k plan with Company Match

Dependent and Health Care Flexible Spending Accounts

Employee Assistance Program