Digital Sales Coordinator

Integrated Digital Specialist

This position is an integral part of digital sales. The Integrated Digital Specialist is a progressive, creative thinker who can conceptualize and execute revenue producing ideas that connect our advertiser's goals to our multimedia digital properties, including, but not limited to, the station websites, apps, social media, off-site partners, and agency services.

This position works with the sales management team including Digital Sales Manager, Local Sales Managers, and National Sales Manager in supporting business development for the overall operation; specifically championing digital sales. This position reports directly to the Digital Sales Manager.

Responsibilities :

Major responsibilities and efforts include but are not limited to :

• Support and assist the AE's and Sales Manager's drive for digital revenue growth for the station and company; take revenue share out of the market, and help create new digital business - be a part of every local advertiser's budget.
• Work at a partnership / consultative level as an expert in digital advertising with account executives, agencies, and advertisers.
• Work in tandem with the Digital Sales Manager to form revenue strategy, expense management, training, and overall cross-media revenue production.
• Knowledge of all digital sales products, inventory management and pricing strategies.
• Assist in forecasting revenue, developing and sustaining a business plan to exceed the digital sales budget.
• Coach and deliver sales presentations in tandem with sales people.
• Help create strong business relationships and develop a sense of team with the Account Executives and assist them with targeting, building, negotiating and closing deals.
• Brainstorm with sales people for creative marketing promotions that leverage the digital and broadcast assets.
• Develop and deliver best practices for digital knowledge among the sales department and clients.
• Work with 3rd party vendors to support digital initiatives including ad operations, creative, agency services, analytics partners, audience extension partners, contesting and email programs, lead generation, search, and others.
• Produce reporting, presentations, and other support functions of Interactive.

Qualifications :

Desired skill and experience :