Vice President, Content Strategy Job at Highwire in Detroit

Vice President, Content Strategy

Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyoneregardless of age, race / ethnicity, size, shape, gender identity, sexual orientation, religion and different abilitiescan feel safe, celebrated and worthy. Our people-first culture is driven by four core values : Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction. We're looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

We are seeking a visionary Vice President of Content to lead our editorial and content marketing teams in driving significant business growth. This role is pivotal in advancing our new business development efforts while fostering organic growth within our existing client base. As a key member of our management team, you will leverage your expertise to create and execute integrated content strategies that not only engage audiences through compelling storytelling but also deliver measurable business outcomes. You will play a critical role in aligning content efforts across the agency's disciplinesensuring that content strategy is seamlessly embedded within our broader integrated marketing approach to drive meaningful, scalable results for both the agency and our clients.

In this role, you will oversee our entire content marketing and editorial teams, ensuring the production of high-quality, compelling content that aligns with our brand and client objectives. You will lead a team of talented editors and writers, fostering a culture of creativity, collaboration, and excellence. Your leadership will also drive the integration of editorial work with content marketing and digital initiatives, positioning our content offerings as a critical driver of business success. In addition, you will spearhead the evolution and strategic application of AI-powered tools within the content function, embedding AI into our workflows to enhance efficiency, elevate creative output, and keep the agency at the forefront of innovation.

What You'll Do

• Set the Vision
• Build and evangelize a content marketing strategy that aligns with client outcomes, agency growth, and cultural momentum.
• Translate big brand ambitions into a system of owned, earned, shared, and zero-click offerings.
• Define and transfer the knowledge of a POV on how content wins in an AI-centric universe, but keeping the "you" in everything we offer.
• Lead the Discipline
• Oversee the content (editorial, SEO, content marketing) team.
• Create a performance-based approach to integrate with Creative, Strategy, Insights+Analytics, Social, and Brand Marketing teams.
• Develop the agency framework in conjunction with the ECD for high-output services including evergreen, episodic, campaign related, and modular content.
• Establish the editorial standards that will drive relevance, trust, and authority, being mindful of how to incorporate AI-related apps and approaches to the work.
• Market the Work
• Help clients see content as a growth driver, not just a deliverable.
• Establish content as indispensable to client funnels (and out of funnel moments), brand, and community / culture.
• Build a thought leadership program including the opportunity to conduct facilitated workshops in partnership with other Integrated Solutions offerings.
• Dive deeply into the process of when to buy and when to automate. Be the expert in the room on when AI makes sense (and when it doesn't).
• Coach, Mentor, Elevate
• Grow a highly functional team of writers, editors, strategists, and content marketers.
• Foster a culture of curiosity and open-mindedness, especially around how to work with the talents from all corners of the team to get the right solution.
• Represent content at the table when we pitch, provide counsel, or internally discuss how to move the agency forward as a leader in this discipline.

What You Bring :

Why Join Us :

Highwire Perks