Business Analyst 3Artech LLC • Playa Vista, CA
Business Analyst 3
Artech LLC • Playa Vista, CA
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job_description.job_card.job_descriptionBachelor's degree in a research or quantitative field, or equivalent practical experience. 6 years of experience in marketing analytics and campaign measurement methodologies, including hands-on experience designing, scoping, executing and delivering marketing campaign effectiveness measurement on business outcomes. 6 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations. Experience working on a cross-functional team, managing projects with multiple stakeholders and priorities. Marketing Analytics Data Analysis Data Visualization Campaign Measurement Measurement and Attribution Communication Prior marketing insights experience working in Client, tech, retail, TV, media, music, subscription services. Understanding of advanced analytics methods : matched market tests, marketing mix modeling. Experience in statistical software R, SPSS, Python or similar, SQL, Google Analytics. Experience building user-facing data dashboards. Consumer Research SQL SPSS Python Dashboards
Title : Business Analyst III
Job ID : #25-53881
Work Location : Hybrid, Playa Vista, CA
Work Schedule : Normal PST business hours, Monday - Friday)
Duration : 4 months
Role Description :
The Campaign Analytics Manager plays a pivotal role in understanding the impact of marketing on its business objectives - with a focus on Music Premium Marketing. The candidate must express passion for incremental marketing measurement. This role will be responsible for working with global methodologies, tools and vendors, managing all campaign and ongoing measurement strategies for a marketing function, and extracting actionable insights that will shape marketing and communications to better resonate with the audiences.
Responsibilities :
- Frame and translate business questions into appropriate measurement plans that will inform strategic and tactical business decisions for go-to-market planning.
- Recommend and develop methodologies for measurement.
- Execute measurement approaches, analyses, and experiments that explain the incremental impact of marketing on core success metrics and KPIs and inform business decisions.
- Effectively communicate results and related findings to stakeholders by preparing presentations and identifying key takeaways.
- Program manage analytics projects for Music Premium marketing.
Skill / Experience / Education :
Mandatory :
Required skills :
Desired :
Preferred skills :
Thanks and Regards,
Nandini Mohanty
Technical Recruiter
Cell : 650-276-3497
Work : 973-967-3585
Email : nandini.mohanty@artech.com
LinkedIn : https : / / www.linkedin.com / in / nandini-mohanty /
360 Mt. Kemble Avenue, Suite 2000 Morristown, NJ 07960
Website : www.artech.com
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Analyst • Playa Vista, CA
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