Growth Marketing Manager Job at Serola Biomechanics, Inc. in Loves Park

Company Description

For over 30 years, Serola Biomechanics, Inc. has been dedicated to pain relief and prevention by manufacturing high-quality orthopedic solutions, including sacroiliac (SI) support belts and elbow braces. Founded by Dr. Rick Serola, a chiropractor, the company emerged from research on biomechanics and muscle strength following sacroiliac stabilization. Today, Serola’s affordable products are used globally to alleviate pain and prevent injuries.

The Role

The Growth Marketing Manager will be responsible for developing and executing high-performing digital campaigns that drive measurable sales and brand growth. This role combines analytical skills with creative strategy — focusing on continuous testing, learning, and scaling.

You’ll oversee paid advertising across Meta, Google, Amazon, and Walmart, and play a key role in optimizing our digital funnel from awareness to conversion.

Responsibilities :

• Plan, manage, and optimize paid campaigns across Meta, Google, Amazon, Walmart, and other platforms.
• Develop a comprehensive growth roadmap to scale digital performance in alignment with company goals.
• Track and improve ROAS, CPC, CAC, and conversion rates.
• Conduct ongoing A / B testing and collaborate with creative resources to improve ad performance.
• Use analytics tools to identify trends, opportunities, and performance gaps, and translate them into actionable insights.
• Forecast performance, manage budgets, and report clear results and recommendations to leadership.
• Contribute to the development of campaign strategy and audience segmentation across all channels.
• Align digital advertising with broader initiatives such as influencer marketing and brand campaigns.

What You Bring

What We Offer

Join Us

If you’re passionate about building brands that make a difference — and know how to turn clicks into customers — we’d love to hear from you.