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Brand Manager

Brand Manager

Essence CorpMiami, FL, United States
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Essence Corp, master distributor of fine fragrances and cosmetics for the Caribbean region and Travel Retail markets of the Americas has an immediate opening for a Brand Manager with experience / focus in COSMETICS.

The ideal candidate should be fluent in English & Spanish with an advanced level of Excel skills. Must be organized, detail oriented, strong analytical skills, self-driven, team player, and the ability to multi-task in a very fast paced environment. Industry experience with focus in COSMETICS a must.

Responsible for the implementation of the marketing strategy of existing and new products in the markets.

Ensures adherence to brands’ guidelines.

RESPONSIBILITIES

A&P

  • Review global expenses per brand on a monthly basis against A&P budget in agreement with the supplier
  • Monitor reimbursable accounts for every assigned brand
  • Request reimbursement from the brands for Special Agreements and Ex-Factory expenses or counters
  • Analyze and monitor budgets as per Trade Marketing plans
  • Process and follow up on vendor payments related to marketing expenses
  • Prepare with the commercial team the yearly A&P budget and communicate it to the Brands for validation
  • Communicate to the Brands the closing of yearly A&P.

Forecasts & Ordering

  • Define yearly purchases with the Brands
  • Prepare forecasts according to Marketing Plans and client confirmations
  • Create yearly order flow and a launch calendar of all items forecasted (sellable and POSM)
  • Follow the forecast for animations and POS material. Ensure that all POSM ordered is used properly
  • Communicate to all commercial teams on all issues pertaining to forecasts, such as releasing and requesting quantities, transfers between markets and meeting ordering system deadlines

    • Marketing Strategy

  • Establish a promotional strategy per brand with the commercial teams
  • Update the promotional plan monthly depending on availability date and stock available
  • Prepare and inform of availability of gifts sets, GWPs and novelties in the warehouse
  • Coordinate production of animations materials with Advertising and Promotions Team
  • Follow up with the area managers to ensure all promotional materials are included on the sales orders
  • Opening of make-up doors : Define the assortment with the Brand, send the planogram and the list of POSM to be shipped (modules and testers)
  • Define assortments for new Brands on board
  • Counters & Merchandising
  • Coordinate with Project Manager for yearly wish lists, budget and production of personalized counters
  • Request updated planograms twice a year to the Brands and communicate them to commercial team
  • Coordinate with the Brand the implementation of personalized projects such as personalized backwalls and Open Spa (visuals selection and production, made-to-measure merchandising, control of expenses vs budget etc.)
  • Request corrections of the merchandising whenever needed at the time of receipt of POS photos for the Image Archive
  • Make sure that novelties are properly displayed at POS level.
  • Coordinate with the sales team on the implementation of special projects requiring new spaces : Make-up GTU, Personalized spaces etc.
  • Present the incoming marketing plan to the sales team twice a year

    • Price Lists

  • Ensure that all saleable skus are updated SAGE at all times with correct information, including : Prices, UPC codes, availability dates and technical data
  • Inform Commercial team of any updates / 3 months in advance for a price increase
  • Review yearly the price changes communicated by the Brand (analysis prepared by the marketing coordinator). Communicate internally and with the Brand about all abnormal price increases or decreases.
  • Prepare and submit purchase orders to the brand. Make sure to respect the purchase deadlines of every Brand.
  • Monitor monthly the sales by Unit forecast and send upload when necessary
  • Establish with the sales team yearly SPE needs (by client & by month) to build the yearly purchase plan accordingly. Make sure to respect a balanced assortment when ordering.
  • Clarins : create yearly rolling forecasts by sku and send updates monthly.
  • Monitor orders and follow PO cycle until arrival at the warehouse (Purchase recap)

    • Stock & Sales

  • Review assortment on a regular basis. Validate with the commercial team and the Brand the phasing out of sellable skus.
  • Define and propose actions for phased out / discontinued items / destructions
  • Prepare sales offer for overstocks and phased out
  • Propose substitutions to the commercial team in case of out of stock items
  • Analyze stock & sales report on a weekly basis or more when needed
  • Inform commercial team of all stock arrivals or out of stocks due to delivery issues
  • Inform brand of any damaged goods and follow up on resolution

    • Reporting

  • Prepare quarterly business reviews (frequency depends on supplier)
  • Monthly sales report to present to the brand, including :
  • Unit Sales per Month
  • Sales Mix Analysis
  • Stock Reports
  • Wholesales by client
  • Wholesale & Purchase Analysis
  • Gather sell out reports from commercial team
  • Rankings
  • Trade activities & competition information
  • Event & Training Activities
  • Maintain image archives updated on the server and supervise promo and media books
  • Report to the Brand the implementation of animations, personalizations etc.
  • Send reporting upon demand to the Brands (POS list, BAs lists, wholesales, purchase budgets etc.).

    • Grey market monitoring

  • Liaise with the Brand and internally to regularly update the list of references to be tracked

    • Training

  • Brand manager is responsible for all trainings in the absence of a trainer; he or she must be able to present all the novelties and history of the brand
  • Prepare marketing presentations for use of the commercial team on new items, seminars and trainings

    • Co-op advertising

  • Request the Brands’ validation for new media.
  • Liaise with the Brands to define the advertising visuals and get the artwork

    • Languages – ideal candidate

  • Spanish
  • Basic French is a plus
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