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Sr. Sales Finance Analyst

Sr. Sales Finance Analyst

CACIQUE LLCIrving, TX, US
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Job Description

Job Description

SUMMARY :

The Senior Sales Finance Analyst will serve as a strategic partner to the Marketing team, providing financial insights, analysis, and support to drive brand growth, optimize spend, and improve ROI across marketing initiatives. This role requires a strong understanding of both finance and marketing dynamics, with the ability to translate data into actionable recommendations.

KEY RESPONSIBILITIES :

Business Partnership & Strategic Support

  • Collaborate closely with Brand Managers, Trade Marketing, and Digital teams to support campaign planning, execution, and performance analysis.
  • Provide financial guidance on marketing investments, including media, promotions, sponsorships, and innovation launches.

Budgeting & Forecasting

  • Lead the budgeting and forecasting process for marketing spend, ensuring alignment with strategic goals and financial targets.
  • Monitor actuals vs. budget, investigate variances, and provide timely reporting to stakeholders.
  • Financial Analysis & Modeling

  • Develop and maintain financial models to evaluate marketing ROI, customer acquisition costs, and promotional effectiveness.
  • Analyze syndicated data (e.g., Nielsen, IRI) and consumer insights to support pricing, product mix, and channel strategies.
  • Reporting & Insights

  • Prepare monthly and quarterly performance dashboards for marketing leadership.
  • Deliver ad hoc analysis and presentations to support decision-making and executive reviews.
  • Process Improvement & Compliance

  • Enhance financial processes related to marketing spend tracking and accruals.
  • Ensure compliance with internal controls and corporate policies.
  • QUALIFICATIONS & EDUCATION :

  • Bachelor’s degree in Finance, Accounting, Economics, or related field; MBA or CPA preferred.
  • 5+ years of experience in FP&A or financial analysis, preferably in CPG or food industry.
  • Strong understanding of marketing finance, including media, trade spend, and consumer promotions.
  • Advanced Excel and financial modeling skills; experience with D365, Power BI, or similar tools is a plus.
  • Excellent communication and interpersonal skills
  • Ability to thrive in a fast-paced environment with cross-functional collaboration.
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    Sr Analyst Finance • Irving, TX, US

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