Internal Marketing Events Manager
The Internal Marketing Events Manager plans and executes events, leading teams from the initial conception of the event to its successful completion. The Manager will define project milestones and deadlines, coordinating with internal and external teams to ensure a successful event that meets organizational goals and expectations, and increases the company's morale. The Manager will oversee a team of Marketing Events Specialists and is responsible for motivating, training, and evaluating the competency and success of team members. The Internal Marketing Events Manager will execute the strategic direction that is in line with department and company initiatives.
Role Description
- Lead and manage the team of Marketing Events Specialists, providing mentorship and fostering a culture of growth and collaboration.
- Oversee the onboarding process and ongoing professional development of team members to ensure high performance.
- Develop and refine best practices for field events, driving continuous improvement and innovation.
- Conduct regular check-ins with direct reports to monitor progress and provide support.
- Serve as the primary escalation point for event-related issues, facilitating effective communication between venues, teams, and stakeholders.
- Manage the selection, procurement, and distribution of promotional items for customer engagements and events.
- Review and approve merchandise requests to ensure alignment with event objectives and brand standards.
- Oversee the end-to-end event process, including ideation, planning, communications, budgeting, execution, and post-event reporting.
- Collaborate with cross-functional teamsincluding Accounting, HR, Legal, Partner Marketing, and Salesto ensure seamless event execution.
- Monitor and report on event metrics, leveraging data-driven insights to optimize future event strategies and outcomes.
Behaviors and Competencies
Strategic Thinking : Can analyze complex situations, anticipate future trends, and align and integrate strategies across departments or functions.Leadership : Can take ownership of complex team initiatives, collaborate with others in decision-making processes, and drive team performance.Business Acumen : Can develop and execute business plans to drive growth and profitability.Creativity : Can apply creativity to complex challenges, collaborate with others to foster creative thinking, and champion creative initiatives.Communication : Can effectively communicate complex ideas and information to diverse audiences, facilitate effective communication between others, and mentor others in effective communication.Analytical Thinking : Can use advanced analytical techniques to solve complex problems, draw insights, and communicate the solutions effectively.Adaptability : Can lead others through change, help teams adapt to new directions, and create a culture open to change.Collaboration : Can take ownership of team initiatives, foster a collaborative environment, and ensure that all team members feel valued and heard.Customer-Centric Mindset : Can take ownership of customer-centric initiatives, ensuring products and services align with customer needs. Collaborates with cross-functional teams to integrate customer feedback into product development.Results Orientation : Can set strategic goals for the organization and lead multiple teams to achieve these goals, demonstrating a strong orientation towards results.Skill Level Requirements
Experience in utilizing current marketing channels and techniques to reach target audiences. - ExpertExperience in developing and executing strategies to generate interest and support the sales process. - ExpertAbility to examine and model data to support marketing decision-making. - ExpertProficiency in utilizing Customer Relationship Management software for data-driven marketing. - ExpertAbility to effectively utilize applications like Teams, SharePoint, Word, Excel, and PowerPoint for marketing tasks. - ExpertOther Requirements
Bachelor's Degree in a related field required5+ years of experience with event planning1+ years of management experienceExperienced in Excel, Word, Visio, PowerPoint, Survey Monkey, SharePoint, CRM, and CventThe estimated annual pay range for this position is $70,000- $90,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.
Equal Employment Opportunity M / F / Disability / Protected Veteran Status