Product Owner - Audience Platforms Job at IQVIA Digital, Inc. (USB1) in Wayne

IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry.  Learn more at www.iqviadigital.com

Product Owner – AdTech Integrations & Audience Intelligence

The Audience Platforms team is part of our Media OS Product Organization. As a member of this team, you will work closely with engineers, client services reps, and Go-to-Market teams to architect integrations with external AdTech partners such as demand-side platforms (DSPs), identity onboarding platforms, CRMs, and advanced analytics tools. You will help deliver innovative, AI-powered solutions that enable healthcare marketers to unlock the full potential of IQVIA’s healthcare data for omnichannel strategies, with a strong focus on audience research, segmentation, activation, and performance analysis.

This position supports all IQVIA Digital customers looking to deploy precision audience strategies using real-world data and AI to inform programmatic ad campaigns and generate actionable insights.

Essential Functions :

• Maintains the product vision and roadmap with a focus on audience intelligence solutions.
• Drives the strategy and execution of audience management capabilities including data integrations, audience creation, segmentation, lookalike modeling, etc.
• Partners with data and engineering teams to incorporate generative & agentic AI capabilities into audience research and predictive modeling processes.
• Collaborates with stakeholders to define use cases and success criteria for AI-enabled audience activation tools and reporting.
• Translates product roadmap features into clear user stories, with particular emphasis on data enrichment, privacy-safe onboarding, and modeled audience creation.
• Acts as subject matter expert on audience data flows, identity resolution, and activation best practices across DSPs, CDPs, and clean rooms.
• Supports audience targeting compliance with healthcare privacy regulations and industry standards (e.g., HIPAA, NAI, IAB).
• Monitors KPIs and product usage analytics related to audience activation performance and optimization opportunities.
• Works cross-functionally with marketing, client services, and data teams to support adoption and expansion of AI-powered audience solutions.

Qualifications :

Preferred Qualifications :

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IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https : / / jobs.iqvia.com

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https : / / jobs.iqvia.com / eoe

The potential base pay range for this role, when annualized, is $80,100.00 - $200,200.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and / or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and / or other forms of compensation may be offered, in addition to a range of health and welfare and / or other benefits.