DATA ANALYST - MARKETING

Overview

This position is responsible for performing financial, operational, and other technical ad-hoc analyses for Marketing within both Seminole Gaming (SGA) and Hard Rock International (HRI) organizations. This role focuses on using data and technical skills to improve marketing performance both operationally and financially.

Responsibilities

Essential Job Functions :

This position reports directly to the Director of Marketing Strategy & Analytics.

Assists the department in expanding the internal skillset of Tableau to increase available dashboards (including Tableau Pulse), data alerts for internal business users, and further enable Tableau's AI infrastructure

Utilizes SQL and other data aggregation tools to collect data from various databases to develop recurring reports and perform ad-hoc analysis upon request

Assists the team in developing daily, weekly, and monthly reporting across multiple departments and properties within Seminole Gaming and Hark Rock enterprise

Clearly communicates findings to key stakeholders, seeks their support, and keeps them informed of changes that may impact the business.

Manage multiple projects and deadlines simultaneously, proactively identify opportunities to improve analysis and maintain positive team member morale.

Ability to prioritize projects to balance the support of broad initiatives, reporting, and ad-hoc analysis

A firm understanding of gaming offers, direct marketing, and casino guest loyalty, with the ability to interpret ad-hoc / post-analysis results and recommend changes to marketing strategy

Verifies results to ensure reporting accuracy.

Qualifications

Bachelor's or Associate's degree in Marketing, Finance, Statistics, Economics, or Business Management; additional BI certifications are a plus. Requires 3+ years of related experience as a business or financial analyst, preferably in the casino hotel industry. Experience with BI tools like SQL, Oracle, Tableau, Excel, and Salesforce is preferred but not required.

Additional Requirements

Strong quantitative and analytic skills with demonstrated success in analytic roles, including (but not exclusive to) financial analysis, direct marketing, consulting, IT, statistical analytics, forecasting techniques, marketing studies, and optimization analytics

Demonstrated success working with extensive data sets, developing tools for streamlined analysis, and creating reports that succinctly summarize complex concepts

Have the ability to communicate all analytical findings, conclusions, and recommendations to relevant business, operating, and marketing constituents in the enterprise.

Actively assist in the implementation of accepted recommendations.

Must maintain professional demeanor with business partners and maintain productive relationships with co-workers

Communicates effectively with all levels of management

Exhibit conduct in accordance with all Gaming Commission Regulations and Seminole Tribe of Florida departmental policies and procedures

Work Environment :

Duties and responsibilities are typically performed in a professional office setting. Still, there may be times when you will need to be on the Casino Floor or pass through this area. On the Casino Floor, you may be exposed to casino-related environmental factors, including, but not limited to, secondhand smoke and excessive noise.

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