Life Sciences Marketing Lead

Overview TransPerfect’s Marketing & Communications team is seeking a full-time

Marketing Lead

to join our Life Sciences division. This role will serve as a strategic partner to the Life Sciences Marketing Program Manager and play a key part in driving digital marketing strategy, content development, lead generation and nurturing across our life sciences digital program. The ideal candidate is a proactive, results-driven marketer with 5+ years of experience executing and optimizing digital campaigns, developing compelling content, and aligning with cross-functional teams to generate leads and drive measurable business impact. This is a highly collaborative role that will help execute campaigns and shape the direction of our digital strategy—leading performance reviews, aligning with cross-functional teams, and championing scalable, data-driven programs. You’ll play a hands-on role in building full-funnel campaigns and fueling demand by showcasing the value of TransPerfect Life Sciences solutions to various personas across different use cases.

Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.

Responsibilities

Digital Program Ownership

Collaborate closely with the Life Sciences Marketing Program Manager to shape and drive the life sciences digital strategy and content

Own key workstreams across campaign planning, content execution, SEO, lead generation, funnel optimization, and performance reporting

Act as the go-to lead for digital performance reviews and contribute to program KPIs analysis

Campaign Performance & Retrospectives

Lead quarterly marketing performance retrospectives, analyzing what campaigns, messaging, and channels are driving results

Identify high-performing tactics to scale, and work with the Life Sciences Marketing Program Manager to flag underperforming assets or workflows for revision

Work cross-functionally to address campaign bottlenecks, audience friction points, and cross-department misalignments

Drive initiatives to boost domain authority and organic search visibility through content strategy, backlinks, PR coordination, and technical SEO improvements

Collaborate with the Life Sciences Marketing Program Manager to develop long-term content strategies that support keyword clusters and semantic search

Collaborate with web and digital marketing teams to ensure our sites are optimized for discoverability and UX

Lead Generation, Qualification & Funnel Optimization

Partner with marketing ops and sales to improve lead scoring models, routing processes, and CRM hygiene

Partner with performance marketing to plan and execute lead generation including drafting, editing, and optimizing content across various campaign types—webinars, nurture series, digital ads, and downloadable resources

Set clear KPIs for campaigns, track performance, and refine tactics based on analytics

Align closely with sales enablement to ensure follow-up messaging and documentation are streamlined and effective

Monitor and report on digital campaign ROI and audience behavior to inform future strategy

Sales & Stakeholder Collaboration

Work closely with life sciences sales and subject matter experts to identify marketing needs and messaging priorities

Stay attuned to industry pain points and customer feedback to inform campaign planning

Ensure all campaign efforts are aligned with evolving product roadmaps, go-to-market strategies, and commercial goals

Provide insights on market trends, buyer behavior, and competitive positioning to adjust messaging and targeting

Cross-Functional Teamwork

Coordinate with creative, digital, and web teams to bring campaigns to life

Ensure consistency of messaging, branding, and design across all digital touchpoints

Qualifications

Bachelor's degree in marketing, communications, or a related field

5+ years of experience in B2B marketing, preferably in life sciences or healthcare industries

Proven ability to manage digital campaigns from strategy through execution

Excellent writing and communication skills

Strong project management skills and attention to detail

Familiarity with marketing automation tools (e.g., Monday.com, HubSpot), CRM systems (e.g., Salesforce), and basic design tools (e.g., Canva)

Analytical mindset with the ability to interpret performance data and optimize accordingly

Comfortable working across teams and presenting ideas to stakeholders

Travel : 10–15%

About Us TransPerfect was founded in 1992 with a simple mission to provide the highest quality language services to leading organizations worldwide. TransPerfect is the world’s largest provider of language and technology solutions for global business, with offices in over 120 cities on six continents and services in 170+ languages.

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