Live & Community Coordinator
On-site- Long Beach, California
Overview
The Live & Community Coordinator drives live commerce, creator partnerships, and community engagement across TikTok, Instagram, and YouTube for IntexCorp. This role produces and hosts live shopping shows, manages a network of creators and influencers, and builds a loyal community through authentic, interactive content. The coordinator collaborates with the Social Media Manager to ensure brand alignment and execution excellence.
Key Responsibilities
Live Commerce Production
- Plan, produce, and host 3–5 weekly live shows, scaling during peak seasons.
- Set up and manage all technical aspects of live streams (lighting, audio, visuals).
- Prep hosts, moderate live engagement, and drive urgency via exclusive offers.
- Repurpose show highlights into short-form video content (TikTok, Reels, Shorts).
Creator & Influencer Management
Build and manage a 50+ roster of creators and affiliates.Source talent, negotiate terms, and oversee commission-based partnerships.Provide onboarding kits and brand guidelines.Track creator ROI, optimize campaigns, and develop exclusive product bundles.Community Management
Respond to comments, DMs, and service-related questions across platforms.Launch challenges, contests, and loyalty programs to foster superfans and UGC.Turn FAQs and community insights into social content.Escalate complex issues to Customer Service as needed.Platform & Partnership Relations
Maintain relationships with TikTok, Instagram, and YouTube Live teams.Coordinate platform-led campaigns and seasonal events (e.g., Prime Day).Attend training sessions and share insights with the broader team.Analytics & Optimization
Track real-time performance across live shows and creator campaigns.Report on metrics and insights to guide content and partnership strategy.Core Focus
Primary Focus : Building relationships that convert through live shows and community engagement.Primary Platforms : TikTok Live, Instagram Live, YouTube Live, and community platforms.Success Metrics : Viewer count leading to transaction value; community growth and engagement.Work Rhythm : Scheduled live shows (typically 7–10 PM) with always-on community engagement.Personality Type : Performer and host with strong interpersonal and organizational skills.Qualifications
Proven experience in live commerce, community management, or influencer partnerships.Strong technical skills for live show production (lighting, audio, graphics, troubleshooting).Ability to engage audiences in real time and create urgency during live events.Experience managing creator or affiliate programs, including recruitment and performance tracking.Excellent communication skills to foster community loyalty and handle customer inquiries.Proficiency in editing short-form content for platforms like TikTok, Instagram, and YouTube.