Program Manager, Media Strategy & Growth

Job Title : Program Manager, Media Strategy and Growth Marketing Location : Ewing, NJ (Hybrid) Hours / Schedule : Tuesday-Thursday 8 : 30AM-4 : 30PM (~24 hours per week) Type : Contract (6 months) Compensation : $74-149 / hr (based on experience) Overview Our client in the CPG industry is looking for an analytical, creative marketer to oversee paid media. In this role, you’ll be responsible for overseeing day-to-day operations as well as big-picture strategy. The ideal candidate has experience managing and scaling multi-million-dollar budgets across various channels, in both traditional and digital marketing. Responsibilities Function as a media thought leader and subject matter expert for the team, with broad knowledge of media planning, performance, platforms, and their capabilities. Oversee paid media strategy for a key brand, including a full-funnel media plan focusing on paid search, social media, and CTV advertising. Identify opportunities to expand this capability across other brands. Support the development and execution of paid media strategy across various platforms, ensuring we achieve optimal performance and maximize return on ad spend (ROAS). Develop clear and concise media performance reports based on KPIs and key metrics, effectively communicating campaign effectiveness and optimization strategies. Support the media budget allocation and ad hoc budget recommendations. Support short- and long-term media budget forecasting and planning, using performance data to drive decisions on a monthly, quarterly and yearly basis. Support ad operations by acting as a system admin for marketing and advertising platforms (e.g., Impact, Meta Business Manager, Google Analytics, Google Merchant Center, TikTok Seller Central). Execute various ad operations tasks, including managing promo codes, pixels / tags, order approval, and product shipment to partners. Support Associate Director in managing media agencies and vendors. Requirements Bachelor’s degree required, master’s degree or equivalent preferred. Minimum 7+ years of experience in media planning, buying, and optimization. 7+ years of experience in marketing, ideally with direct experience managing marketing campaigns. 7+ years of relevant work experience in an analytical role. Experience leading agency and partner relationships. Proficient with tools like Business manager (Meta, TikTok), Google ads, Google Analytics, Shopify, and Microsoft Office. Proven experience interpreting complex data sets and turning insights into actionable recommendations. Experience focusing on channel-level KPIs and how they ladder up to the greater organization. System One, and its subsidiaries including Joulé, ALTA IT Services, and Mountain Ltd., are leaders in delivering outsourced services and workforce solutions across North America. We help clients get work done more efficiently and economically, without compromising quality. System One not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan. System One is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law. #M3 Ref : #558-Scientific