Associate, Marketing & Communications (New York)

Company

SomeraRoad is an opportunistic commercial real estate investment and development platform with headquarters in New York and Nashville, and additional offices in Austin, Indianapolis, Kansas City, and Tampa. Since inception over seven years ago, the firm has taken an entrepreneurial and opportunistic approach to commercial real estate across a wide spectrum of asset classes, geographies, investment products, and risk profiles. At its core, SomeraRoad aims to navigate complex structures, identify market dislocations, craft an asymmetric risk profile, and align its interest with its investors.

SomeraRoad invests in and developsCREacross a variety of product types (office, industrial, multifamily, retail, hotel, aviation infrastructure) in 50+USgeographies, and it has transacted on nearly $3B of investments, utilizingnearly $1B of equity during its history. The firm has evolved into a diversified, vertically integrated platform with a reputation for solving complex problems, becoming local experts, and aggressively executing its business plans.

Position

We are seeking a Marketing & Communications Associate, to join our growing team. This role will support marketing and communications for the firm, as well as dedicated efforts surrounding individual assets, with the greater goal of enhancing and streamlining firm positioning and awareness. This is afast-paced, entrepreneurial environmentthat requires a team player who is resourceful, detail-oriented, and willing to roll up their sleeves. The role will be central to supporting overall marketing efforts in driving brand awareness, leadership positioning, and bringing our projects to life through unique storytelling, impactful activations and events, relationship building, and more.

Location : New York, NY

Reports to : Director of Communications

Responsibilities

Work with Director of Communications to build and execute firm marketing and communications strategy

Partner with property teams to develop and execute project-specific marketing initiatives and materials that align with firm level goals.

Plan and manage events, activations, and initiatives, including vendor coordination, budgeting, and onsite execution. Ideate and execute with clear vision of overall business goals for the firm and individual assets.

Assist with drafting media materials, investor and network communications, newsletters, and working to socialize across firm platforms.

Manage content creation and scheduling for LinkedIn, Instagram, and project-level social channels, including coordination of photo / video.

Develop and maintain firm creative assets such as decks, templates, and digital graphics; light photo / video editing a plus.

Oversee updates to the firm website and assist with project level web updates, tracking performance and ensuring functionality.

Qualifications

25 years of experience in marketing, communications, or related field.

Strong writing, editing, and storytelling skills; experience drafting for multiple audiences (press, investors, social).

Event planning and management experience required.

Familiarity with real estate, hospitality, or related industries preferred.

Proficiency in Microsoft Office and Adobe Creative Suite (InDesign, Photoshop, Illustrator).

Experience with social media scheduling tools and website CMS platforms (WordPress or similar).

Organized, proactive, and detail-oriented with the ability to juggle multiple projects in a fast-paced environment.

Creative mindset and eye for design; photography or video editing experience is a plus.