Company Overview
BlueStar is a leading global solutions-based distributor of point-of-sale, bar-coding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with Value Added Reseller Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers.
Business Development Manager Job Description
The Business Development Manager is part of the US Marketing Department and is responsible for representing a technology vendor. They will identify new market opportunities for the line, forge strategic partnerships, and manage channel relationships to increase revenue and expand the market presence. They are creative problem solvers with a hunter mindset and work to execute the annual business and marketing plan.
During the first 90-days, the individual may be required to work up to 5-days per week in the office for onboarding and training. This is a hybrid work position. Employee must report into the BlueStar Hebron, KY headquarters two days per week for collaboration, and can work from their home office the three remaining days. BlueStar business hours apply.
Essential Job Functions :
Business and Product Knowledge
- Expertise of vendor's products, programs, policies, and value-adds
- Expertise of BlueStar's programs, policies, procedures, and value-adds
- Contribute to quarterly business reviews (QBRs)
- Achieve growth targets, KPIs, and OKRs
Key Relationships
Internal : Build and maintain relationships with BlueStar Sales Team (liaise with other internal functional groups)Vendor : Build and maintain relationships with key vendor contacts and channel sales teamExternal : Cultivate and maintain relationships with partners including value-added resellers (VARs), managed service providers (MSPs), and independent software vendors (ISVs). This includes regular contact and visits with accounts.Business Development
Contribute to the vendor annual business and marketing plan for US region. Execute the plan to achieve objectives.Align development objectives with Sales team and clients and support inquiries related to the vendorAssist in vendor product training for BlueStar Sales teamCoordinate and lead training with channel partnersManage the BlueStar / vendor pipeline and deal closure related to regionRecruit and onboard ISVs, VARs, MSPs into BlueStar and vendor partner programsRepresent vendor at roadshows and tradeshows, and conduct in-person customer visitsUtilize digital toolsets to prospect and generate leadsUnderstand marketing campaign tactics. Be a marketing consultant for partners to develop business and marketing plans that generate demand and brand preferenceStay up to date on the latest market trends. Use business intelligence tools to analyze data and dashboards for prospectingQualifications :
Complete understanding of all aspects of added value business developmentA four-year college degree and 5-7 years of work experience in Sales, Marketing, or Business Development is preferredUnderstand distribution models and basic concepts of reseller channelsKnowledge of the POS, Networking, and AIDC channel is a plusComfortable working in a team with diverse skillsetsUnderstands accounting principles for budgets, MDF, and Co-op marketing fundsAbility to travel, estimated 25-35%.Passport required. May have to attend an international trade show.Competencies
Concentration : Can manage multiple tasks and projects, and has the ability to prioritize workload. Maintains focus on primary tasks to meet deadlines and advance projectsGoal-Oriented : Capable of establishing goals and deliverables, constructing plans, executing with minimal supervision, and meeting deadlinesInterpersonal Skills & Communication : Comfortable working with customers directly and corresponding through multiple modes of communication including virtual, phone, e-mail, and in-person. Can work independently on projects and within a team environmentPresentation : Ability to stand up in front of a group of people, and share information and insights about the businessProficient with the Microsoft Office Suite and Power BI : Has an intermediate knowledge of Excel including how to do vlookups, addition, subtraction, multiplication, and division. Has intermediate knowledge of Word and can build presentations in PowerPoint. Comfortable using Power BI to extract, analyze, and make conclusions from basic data sets.Core Values
Customer-CentricIntegrityTeamworkKnowledgeDesire to Win