Director of Marketing

Director of Marketing

Austin, TX

Marketing / Full time / On-site

Outlast is disrupting the largest market you've never heard of. The bulk recyclables industry is a ~$1 trillion industry yet is largely a technological desert. Outlast is transforming recyclables trade through technology. Our platform enables suppliers and buyers to safely and effortlessly transact their materials at the push of a button. Beyond connecting suppliers and buyers, we also provide global logistics, financing, and quality control. As a company, we are keenly focused on optimizing the customer experience and doing good for the environment by promoting recycling. On the latter, the proof is in the facts : recycling 1 ton of material is the equivalent to reducing the greenhouse gas emissions of more than 7,000 miles in a passenger car. Outlast is poised for explosive growth, completing several rounds of funding and landing contracts that can scale to $100s of millions in revenue.

We are seeking a revenue-focused Director of Marketing to build our pipeline engine from the ground up. As our first marketing hire, you'll be directly responsible for generating qualified opportunities that help us achieve our aggressive growth goals. This role is ideal for a scrappy, data-driven marketer who thrives in fast-paced environments and knows how to use today's tools especially generative AI to punch above their weight. Your mission : create repeatable systems that drive awareness, educate buyers, and fill the top and middle of the funnel with sales-ready leads.

Responsibilities

• Pipeline Ownership
• Build and execute a marketing strategy aligned tightly with sales and revenue targets.
• Identify key buyer segments and manage targeted, measurable campaigns to engage and convert them.
• Develop full-funnel programs from cold outbound support to lead nurturing that drive real revenue contribution.
• LLM-Powered Content & Outreach
• Leverage large language models to scale outreach, content creation, and campaign execution.
• Automate highly personalized outbound campaigns, tailored to industry, use case, and buyer profile.
• Generate relevant and timely content that supports education and lead conversion at every stage of the funnel.
• Sales Alignment & Enablement
• Collaborate closely with the sales team to understand deal flow, objections, and content needs.
• Develop sales collateral, outbound templates, and talking points that improve close rates.
• Optimize messaging to shorten cycles and improve conversion from first contact to closed deal.
• Measurement & Iteration
• Define clear KPIs (e.g. MQLs, SQLs, pipeline sourced) and build dashboards to track performance.
• Test campaign formats, offers, and channels; continuously optimize based on results.
• Use feedback loops from both sales and prospects to refine strategies in real time.
• Foundation for Scale
• Stand up the core systems (e.g. CRM workflows, LLM content pipelines, campaign calendar) needed to run and scale revenue marketing.
• Identify highest-ROI opportunities for team expansion and budget allocation.

Requirements

What Success Looks Like

$100,000 - $250,000 a year