Director, Performance Marketing

Director, Performance Marketing

At Auctane, we are united by a passion to help businesses deliver whatever their size, wherever they are, and however they operate. We make it possible for businesses to meet the ever-changing requirements of their industry and customer expectations. Auctane products enable hundreds of thousands of businesses to annually mail and ship billions of items over $200 billion worth to recipients around the globe.

The Auctane family of mailing and shipping software products includes ShipStation, Stamps.com, ShipStation API, Endicia, Metapack, GlobalPost, Packlink, and Return Rabbit. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.

The Director of Performance Marketing is responsible for driving mid and lower-funnel customer growth by building a diverse acquisition strategy to drive leads, trials and subscriptions across all Auctane products globally i.e. Stamps, Endicia, ShipStation, ShippingEasy, ShipEngine and GlobalPost.

Youll work closely with teams across Data and Analytics, Brand, Finance, Sales, Product / Engineering, Partner Marketing and Demand Generation to ensure campaigns align with business goals and are delivering measurable outcomes.

Reporting to the Vice President of Growth Marketing, this is a critical revenue-driving role and perfect for someone who thrives in a fast-paced environment, loves problem-solving and data and knows how to drive business outcomes above all else.

What Will You Be Doing?

• Drive customer global acquisition and revenue growth for each brand leveraging various marketing channels such as Paid Social, SEM / PPC, LinkedIn, Programmatic, Affiliates and Direct Mail.
• Build and develop a high-performing team, fostering a culture of results-orientation, experimentation and continuous learning.
• Work closely with the Director of Media and Top-of-Funnel acquisition to build and execute a cohesive and diverse marketing strategy across the customer lifecycle.
• Develop and execute data-driven growth strategies, using data, analytics and a / b testing to inform decisions, identify growth opportunities and optimize campaigns to maximize growth and CLV / CAC.
• Champion our test-and-learn agenda, continuously refining and optimizing existing tactics while actively identifying new channels and strategies - with a focus on measurable impact and scalability.
• Partner cross-functionally with teams like Product, Engineering and Data Science to unlock and amplify marketing outcomes via automation, landing page optimization and CRO.
• Partner closely with Finance to manage budgets, optimize spending decisions to maximize outcomes and forecast channel performance on a monthly basis.
• Routinely report out to CMO and Leadership on performance and strategic direction, as well as to secure the resources needed to achieve company-wide goals.

What Are We Looking For?

What Will Make You Stand Out?

The Tech

What Do We Offer?

Additional Position Duties : (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)

Equal Opportunity Employer / Veterans / Disabled