Social Media Strategist (New York)

Location : NYC

Reports to : Head of Brand / Marketing Lead

Type : Full-time

About the Role

Were looking for a strategic and creative Social Media Strategist to lead ourorganic social media presenceacross all platforms. This person will own day-to-day social publishing, content planning, community management, and performance tracking (including social listening). The ideal candidate has a strong editorial instinct, understands culture and trends, and knows how to translate brand storytelling into scroll-stopping moments.

What Youll Do

• Develop, manage, and execute ourorganic social media strategyacross Instagram, TikTok, LinkedIn, Pinterest, YouTube, and emerging platforms.
• Own thecontent calendarto ensure consistent, timely, and relevant posts aligned to brand priorities and cultural moments.
• Create and / or brief content including copy, visual direction, short-form video concepts, and storytelling frameworks.
• Partner with internal teams and external creators to source and produce content that feels authentic and on-brand.
• Monitor conversations and engage with our community across channels to strengthen loyalty and brand affinity.
• Track performance metrics, analyze insights, and refine strategy to drive reach, engagement, and audience growth.
• Stay on top of cultural trends, platform updates, and creator partnerships to keep the brand relevant and innovative.
• Ensure visual and verbal brand consistency across every platform.

What You Bring

• 36+ years of experience managing social media for a notable brand, creator, or publication.
• Strong copywriting and storytelling ability especially for short-form content.
• Ability to edit videos and other content directly.
• A deep understanding of TikTok and Instagram culture, trends, and tone.
• Proven experience growing and engaging audiences organically.
• Comfortable bothhands-on creating contentand partnering with designers / creators.
• Ability to analyze performance data and translate insights into actionable strategy.
• Highly organized, proactive, and able to manage multiple threads at once.
• Collaborative and excited to build something alongside a small, fast-moving team.
• Experience working with influencers / creators or talent teams.
• On-camera presence or comfort filming / directing short-form content.
• Experience in lifestyle, wellness, hospitality, fashion, or cultural brands.