Content Marketing Manager

Content Marketing Manager

CORT is hiring a full-time Content Marketing Manager in Chantilly, VA. The Content Marketing Manager role at CORT is pivotal in shaping the company's voice and driving its business goals through strategic content creation and marketing. This role is designed to enhance brand awareness, support lead generation, and provide tools for sales enablement by developing high-quality, engaging content tailored to B2B and B2C customer journeys. The Content Marketing Manager will be mapping content to business objectives, analyzing performance metrics, and will contribute directly to business growth.

Salary : $65,000-$75,000 / year based on experience.

Schedule : Monday - Friday 8am-5pm.

Work Arrangement : Hybrid. Employees will work a hybrid schedule with 3 days in office and 2 days from home. Candidates must be located within 35 miles of Chantilly, VA.

Comprehensive health insurance (medical, dental, vision) available on the first of the month after your hire date

401(k) retirement plan with company match

Paid vacation, sick days, and holidays

Company-paid disability and life insurance

Tuition reimbursement

Employee discounts and perks

Opportunity to work alongside a tenured team with career growth and mentorship opportunities

Responsibilities

• Content Strategy & Planning : Create a comprehensive content roadmap, maintain buyer personas, and deliver a rolling editorial calendar aligned with the company's go-to-market strategy.
• Content Creation : Develop diverse content formats including white papers, infographics, blogs, video scripts, and press releases. Write on behalf of executives and thought leaders, ensuring alignment with brand messaging.
• Optimization : Refine content through SEO, engagement tracking, and competitive analysis to fill gaps and improve results.
• Execution : Manage website content management system (CMS), blog, and agency relationships. Ensure timely delivery and alignment with editorial calendar.
• Collaboration : Work cross-functionally with marketing, sales, merchandising, agencies, and external stakeholders to produce and distribute content.
• Content Engagement Metrics : Track page views, time spent on page, bounce rate, social shares, comments, click-through rates, and lead generation / conversion rates.
• Other duties as assigned

Qualifications

Required :

Bachelor's degree in marketing, communications, journalism, english, or related field. Relevant experience in furniture industry, furniture rental industry or related eCommerce may sometimes substitute for formal education requirements.

1-3 years of experience in content creation, content marketing strategy, or related fields.

Experience working in B2B and B2C industries, with strong understanding of customer journeys and how content drives brand awareness, lead generation, and sales enablement.

Hands-on experience with developing and managing editorial calendars, writing diverse content @types (white papers, blogs, case studies, video scripts, etc.), optimizing for SEO and web traffic metrics, and measuring engagement.

Proficient in Microsoft Word, PowerPoint, and Excel

Experience collaborating with cross functional teams such as marketing, sales, field teams, and external agencies.

Project management skills and ability to deliver quality work on time.

Preferred :

Advanced certifications or coursework in content marketing, SEO, digital marketing, or related areas.

Familiarity with content management systems such as Adobe, WordPress, Oracle, Fastr, or other tools.

Familiarity with marketing automation tools, HTML / CSS, A / B testing, PR / media relations, and industry trends.

Experience with graphic design software such as Canva, Adobe Creative Suite, and Figma

Experience with SEO tools such as SEM Rush

Experience with web analytics tools such as Adobe and / or Google Analytics

About CORT

CORT, a part of Warren Buffett's Berkshire Hathaway, is the nation's leading provider of transition services, including furniture rental for home and office, event furnishings, destination services, apartment locating, touring and other services. With more than 100 offices, showrooms and clearance centers across the United States, operations in the United Kingdom and partners in more than 80 countries around the world, no other furniture rental company can match CORT's breadth of services.