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Customer Lifecycle Marketing Manager

Customer Lifecycle Marketing Manager

VirtualVocationsSan Jose, California, United States
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A company is looking for a Customer Lifecycle Marketing Manager who will manage the customer journey and drive growth for their B2B SaaS product.

Key Responsibilities

Execute and optimize lifecycle marketing campaigns across all customer journey stages post-sale

Collaborate with cross-functional teams to build account-based marketing programs that drive upsell and expansion

Develop segmented email and nurture campaigns, managing customer communication to support onboarding and mitigate churn risk

Required Qualifications

5+ years of experience in lifecycle and / or customer marketing for a B2B SaaS company

Strong track record of planning and executing account-based marketing campaigns

Proficient in Salesforce, HubSpot, and / or ChurnZero

Experience building marketing programs across the entire customer journey

Fluency in core lifecycle marketing metrics such as churn and LTV

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Lifecycle Marketing Manager • San Jose, California, United States

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