Digital Paid Media Specialist
VirtualVocationsWorcester, Massachusetts, United Statesjob_description.job_card.variable_hours_ago
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job_description.job_card.job_description
A company is looking for a Paid Media Specialist to lead paid media execution across various channels.
Key Responsibilities
Manage and optimize ad campaigns on Meta and LinkedIn, including creative testing and performance analysis
Act as primary contact for agency media management, overseeing strategy and ensuring alignment with business goals
Collaborate with teams to explore AI-driven media workflows and monitor channel performance for actionable insights
Required Qualifications
5+ years of experience managing paid social / digital ad campaigns, preferably in B2B SaaS or enterprise tech
Deep familiarity with Meta Ads Manager, LinkedIn Campaign Manager, and Demand-Side Platforms
Proven success managing multi-channel paid media programs with multi-million-dollar budgets
Strong understanding of the marketing funnel and digital conversion optimization
Advanced analytical skills; proficient in Excel / Google Sheets and Google Analytics
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Paid Media Specialist • Worcester, Massachusetts, United States
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