Paid Search Manager

Paid Search Manager

This position requires a diverse background in paid search, Google Display, Gmail and YouTube to work across our portfolio of brands. This individual is part of the media team and serves a critical role in planning, activating, optimizing and reporting on key platforms within the Google Suite, Bing, etc.

Responsibilities

• Active participant in internal program kick-off meetings. Provides historical knowledge to help guide success metric benchmarks, landing page content, persona profiles, etc., as well as new thinking from an ever-evolving Google Suite.
• Develops budget and strategic recommendations for the Media Strategist to incorporate into the overall media plan.
• Sets up campaigns, developing keyword lists, creating Ad Groups, writing ads, setting up targeting (geo, demo, mobile) and creating GDN and YouTube segments (custom-intent, affinity, etc.).
• Works closely with the AdOps team to ensure all tracking is in place and is working properly.
• Creates Google Suite / Bing strategy slides for media strategists as needed.
• Depending on client, may have some contact and opportunities to present search strategies / tactics / results.
• Pulls Google Suite reporting and provides analysis for Media Strategist.
• Constantly monitors Google Suite performance and recommends / implements optimizations as necessary.
• Creates A / B landing page and / or ad copy test to determine optimal combinations.
• Is an active researcher and, when appropriate, pushes clients to test new offerings in the Google Suite space.

Qualifications