Marketing and Community Strategist

Marketing And Community Strategist

Witherite Law Group (WLG) is a personal injury law firm specializing in motor vehicle accidents. Our vision is to improve the life of each person we serve. Whether it is for our employees, our clients, or our community, WLG puts people first, provides unmatched expertise, and displays integrity in every situation.

Our attorneys and staff are committed to helping injured clients get the care and service they deserve. We take care of the complex legal work so that our clients can focus on recovery and getting their lives back. We are determined to help our clients get the settlement they deserve, and we will be by our client's side every step of the way.

This firm is a Top 100 Places to Work recipient and a National Top Workplace honoree. We are proud of these achievements and honored to be among this prestigious list of companies. Our culture is special. But you can't just take our word for it...apply today and join the WLG family.

Position Summary

We are seeking a dynamic and creative Marketing and Community Strategist to strengthen our brand presence, drive audience engagement, and deepen community relationships. This role is ideal for a marketing professional who thrives at the intersection of strategic planning, digital marketing, event execution, and grassroots community building. The strategist will play a key role in elevating Witherite Law Group's mission across multiple platforms and markets.

Key Responsibilities

Marketing Strategy & Execution

Develop and execute integrated marketing campaigns that align with firm goals, target demographics, and community impact objectives.

Manage content calendars, digital ad campaigns, email marketing, and social media strategy.

Collaborate with internal creative, legal, and operations teams to maintain brand consistency across all materials and platforms.

Analyze campaign performance and deliver actionable insights using KPIs and ROI metrics.

Community Engagement & Partnerships

Identify, build, and maintain strategic community partnerships (e.g., nonprofits, schools, local organizations).

Plan and manage sponsorship activations, outreach events, and educational programs that enhance the firm's presence in key markets.

Represent Witherite Law Group at community events, fostering trust and visibility.

Develop strategies to support underserved communities while aligning with the firm's mission.

Brand Advocacy & Reputation Management

Monitor and respond to public sentiment across digital channels.

Contribute to the firm's community-focused thought leadership and PR initiatives.

Act as a liaison between the firm and the public, reinforcing the firm's reputation as a trusted advocate.

Qualifications

Bachelor's degree in Marketing, Communications, Public Relations, or a related field.

35 years of experience in marketing, community outreach, or public affairs (legal or service-based industry preferred).

Proven track record of developing successful marketing strategies and managing community initiatives.

Strong written, verbal, and interpersonal communication skills.

Proficiency in marketing tools and platforms (e.g., Google Analytics, Meta Ads Manager, Mailchimp, Canva, HubSpot).

Passion for social impact, community building, and client advocacy.

Ability to travel locally for events and activations.

Physical Requirements

Office environment with normal business hours necessary to satisfactorily perform job functions.

Stationary Position Must be able to remain in a stationary position up to 50% of the time.

Move or Traverse This position needs to occasionally move about inside the office to access file cabinets, meeting rooms, office machinery, etc. May occasionally ascends / descends the stairs to get to other floors, cafeteria and parking area.

Dexterity constantly operates a computer and other office machinery such as a copy machine / printer.

Move, Transport, Position, Put, Install, Remove - Occasionally moves supplies weighing up to 10 pounds for various presentation and event needs.

Communicate, Detect, Converse with, Discern, Convey, Express oneself, Exchange information - The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.

Detect, Determine, Perceive, Identify, Recognize, Judge, Observe, Inspect, Estimate, Assess - The ability to observe details at close range (within a few feet of the observer).

Benefits And Perks

Medical, dental, vision

Company paid Life and AD&D Insurance

Company Paid STD (with no waiting period) and LTD Insurance

Option to purchase additional Life and AD&D Insurance

Voluntary Critical Illness, Accident, and Hospital Indemnity Coverage

401(k) with company contributions

Paid Time Off

10 Company Holidays

Tuition Reimbursement

Please note that this job description is intended to outline the primary duties of the role and is not intended to be an exhaustive list. The job description is subject to change with or without prior notice, and that a reasonable accommodation may be requested to perform the essential functions of the job.

WLG and its affiliated companies provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.