Director of Sales and Marketing - Skirvin a Hilton Hotel

Director of Sales and Marketing - Skirvin a Hilton Hotel

Lead the Legacy. Define the Future.

Since 1911, Skirvin a Hilton Hotel has been the heartbeat of Oklahoma City-hosting legends, leaders, and unforgettable moments that helped shape the city's cultural fabric. Today, following a stunning $20 million renovation, the Skirvin is stepping into a bold new era-and we're searching for a visionary Director of Sales & Marketing to lead that charge.

This is your opportunity to shape the commercial strategy of a landmark hotel that's once again setting the standard. From the debut of Perle Mesta, a destination restaurant helmed by James Beard Award-winning Chef Andrew Black, to the continued buzz of the Red Piano Lounge and 18,500 square feet of iconic event space, the Skirvin is where history and hospitality meet modern sophistication.

Located in the heart of a championship city-home to the NBA Champion Oklahoma City Thunder-this role is ideal for a culture-setter and storyteller. Someone who thrives in transformation, believes in the power of experience, and is ready to drive impact at every level. Join us as we reintroduce the Skirvin to the world.

The primary responsibilities of this position are to design, develop, and deploy business strategies that are creative, dynamic, and impactful for the Americas and lead the Hotel Sales and Marketing process. Key deliverables for this role are to move the business analytics, processes, including cadence of activities to a "predictive and prescriptive" approach to drive performance. This includes but is not limited to, development and communication of commercial strategies and standards through a structured cadence and analysis of company revenue performance against established goals.

In this role, you will facilitate the delivery of the Americas Commercial Operating Model and should possess strong leadership, communication, and networking skills.

Strategy

Produce your hotel's Annual Multi-Year Commercial Strategy Plan, in partnership with on-property leaders and regional support

Connect the performance needs for the hotel with the solutions designed by the Hilton enterprise, in each key segment your hotel serves

Direct accountability for setting the strategy and delivery of your hotels revenues including group rooms, banquets, catering, business transient and leisure transient

Work with Commercial Leadership to ensure that Business Review Guidelines (current to 5 years) and Group Pricing & Rate Quotation Strategies are in place to maximize all pricing components of sales and catering opportunities and achieve positive group market share

Support hotel B2B marketing, digital marketing, social media, public relations and communications activities. Guide the e-Commerce teams to ensure online hotel content is accurate and effective

Work with Commercial Leaders to establish optimal business mix, review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies

Work with fellow Executive Committee members to ensure profits are maximized in line with GOP and EBITDA targets

Develop and execute departmental expense budget and forecasts

Develop and maintain detailed and real-time knowledge of all competitor and market activity

Responsible for the execution of the Sales and Catering Sales annual SIP (Sales Incentive Program)

Leadership

Lead weekly, monthly, and quarterly Sales & Marketing Optimization Process for hotel. Convert the outcome of the optimization process into actionable business strategies and articulate those strategies

Contribute to annual Commercial Cadence communication regarding current realities of performance and performance drivers on a monthly, quarterly, and semi-annual basis

Consistently conform to Hilton brand standards and corporate identity and utilize all communication tools

Responsible for recruiting and retention of all sales and marketing roles

Lead, engage, and develop team members, including ongoing performance development and Career Development Plans

Conduct performance review for all direct reports and provide feedback for dotted line reports, including but not limited to :

Group Sales

Business Transient Sales

Leisure Sales

Catering Sales

Marketing

Facilitate and lead in a culture that is aligned with Hilton's DEI and ESG enterprise goals

Ownership, Customer, and Stakeholder Relations

Own performance and commercial activity reporting for each of your hotels (i.e., performance status communication and response plans)

In concert with AVPs, Regional Commercial Director and General Manager(s), present commercial strategies to key business partners and ownership groups. Ensure transparency, relevance, and timeliness in articulating the commercial performance targets, and potential gaps or upside (strengths & weaknesses)

Liaise with Hilton Worldwide Sales, regional support and brand teams

Build strong relationships with CVB, community influencers and 3rd party travel partners

High level of engagement with customers from all sales segments

Support of team's high-impact site visits and pre-convention meetings

Support of sales managers' sales travel into feeder markets

What are we looking for?

To fulfill this role successfully, you should demonstrate the following minimum qualifications :

Hotel Sales, Catering / Events Experience

Leadership management Experience

Ability to travel

Experience in hotel management, or related industry, essential

Highly professional presentations and communication (oral and written) skills

Proficiency with standard Microsoft Office

Ability to perform critical analysis

It would be helpful in this position for you to demonstrate the following capabilities and distinctions :

Four-year college degree preferred

Adaptable experience with business strategy, business planning, and business plan development

Ability to speak multiple languages

Multiple Brand experience

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

The Benefits - Hilton is proud to have an award-winning workplace culture ranking #2 Best Company To Work For in the U.S. We support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits. Hilton offers its eligible team members a comprehensive benefits package including :

Medical Insurance Coverage - for you and your family

Mental health resources including Employee Assistance Program

Best-in-Class Paid Time Off (PTO)

Go Hilton travel program : 100 nights of discounted travel

Parental leave to support new parents

401K plan and company match to help save for your retirement

Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount

Debt-free education : Team Members will have access to a wide variety of educational credentials through our partnership with Guild Education, including : college degrees and professional certifications

Career growth and development

Recognition and rewards programs

• Available benefits may vary depending upon property-specific terms and conditions of employment and the terms of the collective bargaining agreement if applicable.