Regional Sales and Marketing Director - Assisted Living

Vista Senior Living Management is a dedicated branch tailored specifically for senior communities. Specializing in Assisted Living, Memory Care, and Independent Living services, Vista ensures unparalleled personalized care and 24-hour assistance for our residents, ensuring a consistent and exceptional experience. Our unwavering mission is to provide an outstanding care experience rooted in genuine compassion and humble dedication to our senior’s well-being. With 16 communities spanning across multiple states. Vista Senior Living specializes in Assisted Living and Memory Care services. Our dedicated team ensures a nurturing environment where seniors thrive and find joy in every moment.

Position : Regional Sales and Marketing Director - Assisted Living

We are seeking a Regional Sales and Marketing Director to support Marketing and Admissions Coordinators in screening referrals for Assisted Living Facilities across Illinois. The ideal candidate is self-motivated, goal-oriented, and driven. This role reports directly to the Chief Marketing Officer and requires approximately 90% travel .

Facilities supported include :

• Eden Vista Barrington
• Eden Vista Burr Ridge
• Eden Vista Hoffman Estates
• Eden Vista Prospect Heights
• Eden Vista Rock Run
• Willow Falls

Sales and Marketing experience in an Assisted Living Facility is a must! Individuals without this experience will not be contacted

Establishes and maintains positive working relationships with current and potential referral and payer sources.

Provide insights to Executive Management about appropriate strategies to grow the Census, including introducing Care Specialties, Operational Changes, etc.

Directs all daily operations, including providing direct oversight of establishing and implementing referral initiatives.

Overall admission process oversight

Admissions team management

Census calls and conversion management

New hire interviewing and training

Admission software, systems know-how, management, and training

Back-up coverage models

Financial verification management

Insurance information, process, authorization, and portal management and training

The transition of care communication

CRM oversight, management, and training.

Qualifications :

Minimum of 5 years’ experience in an Assisted Living Facility.

Regional or multi-facility leadership experience required.

Proficient in PointClickCare (PCC) and Welcome Home.

Proven experience in sales team management.

Background in insurance and case management.

Self-motivated, goal-oriented, and capable of driving reputation repositioning.

Ability to independently evaluate and pursue new market opportunities.

Strong communication skills with senior leadership, clinical teams, and executive management.