Senior Manager, Regional Marketing

Overview

At Northmarq, you can be part of something special. Northmarq is a unique capital markets resource for commercial real estate investors, providing our clients access to experts in debt, equity, investment sales, loan servicing, and fund management. We offer you a career path with best-in-class training, and we foster inclusive teams committed to collaboration, mentoring, and growth. Your new career is waiting. Start something special today. Northmarq was voted by Real Estate Forum as one of The Best Places to Work in Commercial Real Estate!

What You Will Do

Northmarq is seeking a Senior Regional Marketing Manager located in any of Northmarq’s major markets. This leader oversees a team of regional marketing managers across the U.S. who develop marketing plans for designated Northmarq local (regional) Debt + Equity offices. As a key member of the Marketing & Communications Extended Leadership Team, this individual collaborates with the Corporate Marketing & Communications team, business line leadership and operations, and corporate teams to build marketing programs and brand strategies serving the needs of producers and local markets. The Regional Marketing Lead is assigned regional marketing responsibilities in a designated region, acting as a working manager. In this capacity, this individual works closely with the offices to plan and execute marketing activities to generate leads, nurture and convert prospects in the pipeline, and retain existing clients. This role requires up to 20% domestic travel. The candidate will have responsibility to support the marketing needs of the Debt + Equity business, build regional marketing programs, develop tracking and reporting to measure impact, provide managerial oversight including performance management and coaching, and orchestrate programs for multiple offices. Key competencies include a collaborative & client-focused approach, relationship-building across the organization, team leadership, delivering marketing plans for distributed sales channels, project management, graphic design experience, and innovation in digital and email marketing.

How You Will Make a Difference

• Manage a team of Regional Marketing Managers to build and measure effective marketing strategies in partnership with business line leaders, producers, and local offices.
• Plan, produce, and execute regional and local marketing plans that align with division strategies and regional goals.
• Translate national marketing initiatives into regionally / locally relevant programs in collaboration with marketing and communications teams.
• Develop, write, and design engaging content for local markets and producers, leveraging thought leadership, research, and internal PR partners.
• Develop campaigns, collateral, and marketing programs using content and product / service offerings, including email campaigns, web strategies, thought leadership, research, advertising, and special reports.
• Deliver marketing expertise and plans aligned to D+E business goals and tactics supporting client acquisition, nurturing, and retention.
• Collaborate with internal teams to define product positioning, messaging, and campaign strategies targeting clients.
• Define client insights and campaign analytics to optimize campaign effectiveness.
• Study competitor practices and market insights to drive successful programs and test innovative tactics.
• Coordinate development of campaigns, local events, collateral, pitchbooks, workshops, online events, and digital content.
• Drive full-funnel marketing programs from lead generation to nurturing and retention.

What You Bring

Northmarq offers a highly competitive benefits package including medical, dental, vision, paid time off, 401K match, and additional benefits such as parental leave, adoption assistance, education assistance, volunteer paid time off, and charitable contribution match.

California Residents : The minimum starting salary for the Senior Manager, Regional Marketing position is $125,000 annually plus bonus and full benefits. Compensation will depend on skills, qualifications, and experience.

Voluntary Self-Identification and EEO

Northmarq is an equal opportunity employer. We may ask candidates to respond to voluntary self-identification surveys for government reporting purposes. Completion is voluntary and will not affect hiring decisions. This content is provided for compliance with applicable laws and is not a prerequisite to employment.

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