Senior Marketing Manager

Overview

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

Responsibilities

Leading integrated awareness and lead generation programs within the Payer market that advance category leadership and support business and marketing objectives (e.g., revenue goals, membership goals, conversion metrics, campaign budgets)

Initiates and leads development of marketing campaigns to drive growth and support shared goals

Create innovative, industry-leading marketing thought leadership campaigns that drive growth goals

Influence new marketing strategies and initiatives to drive health plan buyer behaviors

Determine appropriate marketing distribution channels when developing marketing strategies

Acts as a collaborative partner, engaging with internal business partners and stakeholders at various levels

Utilize marketing metrics to monitor and enhance campaign effectiveness

Schedule

This position follows a hybrid schedule with four in-office days per week.

Required Qualifications

5+ years of experience in healthcare marketing, preferably B2B-focused

Experience executing successful digital campaigns (email, web or content marketing)

Proficiency in the MS Office suite of products (PowerPoint, Excel, Word)

Ability to work in Eden Prairie, MN, office 4 days weekly

Preferred Qualifications

Experience with end-to-end marketing campaign execution (concepting, budgeting, execution, lead generation, attribution, results)

Experience in cross-team collaboration

Experience in fast-paced, complex project management, and an ability to juggle shifting timelines and priorities

Compensation and Benefits

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $89,900 to $160,600 annually based on full-time employment. We comply with all minimum wage laws as applicable.

UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

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