Senior Marketing Manager - LT Shop

LT Shop is Life Time’s retail platform, offering a curated selection of apparel, wellness products, fitness equipment, and more to support members’ health and lifestyle goals. LT Shop’s mission is to provide the best-in-class products that align with Life Time’s commitment to healthy living.

Position Overview :

The Senior Marketing Manager, LT Shop, will play a central role in managing marketing efforts to drive revenue, improve customer engagement, and establish LT Shop as the go-to destination for wellness and lifestyle products. As a generalist, this role will oversee end-to-end campaign management, reporting, and cross-departmental coordination. Reporting to the Senior Marketing Manager, this role collaborates with teams across Digital Marketing, Product Development, Merchandising, E-Commerce and LTH teams to support aligned retail and promotional goals.

Key Responsibilities :

• Campaign Management & Execution :

Plan, execute, and monitor marketing campaigns across multiple channels, including digital, social media, email, and in-app, to drive LT Shop’s brand presence and revenue.

Develop and oversee reporting structures to track performance across all marketing channels, providing actionable insights to optimize campaigns and improve engagement.

Partner with the product and merchandising teams to support product launches, spotlight seasonal collections, and align marketing efforts with inventory planning.

Coordinate with LTH marketing to integrate relevant LTH products into LT Shop campaigns and promotions.

Manage the LT Shop marketing budget, focusing on efficient allocation of resources to meet revenue and engagement goals.

Qualifications :

Why Join LT Shop?

At LT Shop, you’ll have the opportunity to work on a diverse range of products that enhance the lives of our members. If you’re a strategic thinker with a passion for wellness and a knack for managing impactful marketing campaigns, we invite you to join us in shaping the future of LT Shop.

Pay

This is a salaried position starting at $85,000.00 and pays up to $117,000.00, based on experience and qualifications.

Benefits

All team members receive the following benefits while working for Life Time :

A fully subsidized membership

Discounts on Life Time products and services

401(k) retirement savings plan with company discretionary match (21 years of age and older)

Training and professional development

Paid sick leave where required by law

Full-time Team Members are eligible for additional benefits, including :

Medical, dental, vision, and prescription drug coverage

Short term and long term disability insurance

Life insurance

Pre-tax flexible spending and dependent care plans

Parental leave and adoption assistance

Paid time off, including 5 to 20 vacation days per calendar year (based on tenure) and paid sick leave

Deferred compensation plan, if the team member meets the required income threshold

Life Time is a place for everyone. As an organization, we are committed to an inclusive, diverse and equitable workplace that respects and celebrates the unique contributions of each individual while ensuring we remain an equal opportunity employer that recruits, hires, trains and promotes based on merit and qualifications.