Senior Media Specialist
VirtualVocationsLakeland, Florida, United Statesjob_description.job_card.30_days_ago
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A company is looking for a Senior Media Specialist to focus on national television and radio media buying.
Key Responsibilities
Plan, negotiate, implement, and optimize national broadcast and cable TV buys
Collaborate with internal business partners to report performance and align media strategy with business goals
Drive conversion through effective media placements across various platforms
Required Qualifications
High School diploma / GED equivalent with a minimum of eight years of media buying experience, or a Bachelor's degree in Marketing or a related field with a minimum of five years of media buying experience
Proven experience in planning, negotiating, and purchasing National Broadcast TV and National Network Radio
Experience in qualitative and quantitative analysis to optimize media buys
Skilled in demonstrating paid schedules to secure added value
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Media Specialist • Lakeland, Florida, United States
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