Field Marketing Manager
Brident Dental & OrthodonticsHouston, TX, USjob_description.job_card.1_day_ago
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- serp_jobs.job_card.full_time
job_description.job_card.job_descriptionFoster relationships with local businesses, healthcare providers, and community organizations to enhance brand presence, plan events and partnerships, and drive referrals Build relationships with local medical associations, health publications, and community partners to expand presence and secure speaking / editorial opportunities Plan and execute events such as community health fairs, school dental screening events, and professional networking events that enhance visibility and drive patient engagement Manage vendor relationships and coordinate with local healthcare events, demonstrating strong project management skills and attention to detail Make suggestions for region-specific promotional materials and campaigns that resonate with local patient demographics and preferences Measure and report on campaign effectiveness, lead quality, and event ROI to both regional and executive audiences Manage the local marketing budget and analyze campaign performance to maximize ROI and meet KPIs Work with the broader marketing team to ensure branding consistency, message alignment, and optimal use of central assets Contribute to building scalable processes, templates, and frameworks that will define the future of the Field Marketing organization Bachelor's degree in Marketing, Communications, Healthcare Administration, or related field 3-5 years of experience in field marketing, healthcare marketing, or related role Strong understanding of healthcare regulations and patient privacy requirements Experience with event planning and community engagement Proficiency in analytics platforms Excellent project management and organizational skills Strong communication and relationship-building abilities Experience with budget management and vendor coordination Knowledge of dental / medical practice operations preferred
Field Marketing Manager
This role is a unique opportunity to help build and scale the field marketing function while playing a hands-on role in growing patient acquisition and revenue across a designated territory.
This role will be responsible for planning and executing local events, building tailored go-to-market strategies for key practice locations, and developing region-specific campaigns in close partnership with dental practice managers and clinical stakeholders.
Responsibilities
Strategic Planning & Execution
- Take full ownership of field marketing efforts within your assigned region, developing detailed and strategic plans to support regional growth goals and practice performance
- Design and implement local marketing strategies to drive patient growth aligned with network objectives
- Design and implement account-based marketing (ABM) strategies for priority practice locations and high-value patient segments
- Collaborate closely with practice managers to build territory-specific patient acquisition strategies that reflect each location's services and community landscape
Campaign Management & Community Engagement
Event Planning & Execution
Sales & Practice Support
Analysis & Optimization
Cross-functional Collaboration
Qualifications
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Field Marketing Manager • Houston, TX, US
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