Digital Marketing Specialist

Job Description

Job Description

Benefits :

401(k)

401(k) matching

Bonus based on performance

Competitive salary

Dental insurance

Health insurance

Opportunity for advancement

Paid time off

Parental leave

Vision insurance

Wellness resources

Buzz Franchise Brands is a fast-growing, multi-brand franchise company headquartered in Virginia Beach, VA. Were looking for a Digital Marketing Specialis t (SEO) to help elevate our brands online presence through strategic SEO, impactful content creation, and smart website management. Youll work with a collaborative, high-energy team and directly support franchise owners nationwide to improve visibility, drive leads, and enhance customer engagement.

This hands-on, on-site role reports to the Digital Marketing Manager and offers exposure to multiple brands, cutting-edge marketing tools, and opportunities for professional growth. If youre an energetic self-starter with a passion for organic growth and an eye for detail, this could be the ideal job for you.

Key Responsibilities

• Website and Content Management : Manage websites across multiple brands at both the corporate level and individual franchise location level, including creating and updating website and blog content.
• SEO and Analytics : Perform keyword research to find new opportunities and expand on existing ones. Edit website copy, titles, and descriptions for SEO, and track organic performance and website metrics using tools like Google Analytics, SEMrush, and BrightLocal. Provide regular reports on keyword rankings and organic performance to the corporate team and franchisees.
• Franchisee Support : Serve as the primary point of contact for franchisees regarding website and local SEO campaigns. This includes website creation, launching SEO programs, and assisting in training and ongoing support of digital programs.
• Collaborate with the paid media team on digital marketing efforts and provide a cohesive online presence for our brands.
• Stay up-to-date with the latest trends in SEO, digital marketing, and artificial intelligence (AI).
• Support other strategic initiatives as needed.

Required Qualifications

• Bachelor's degree; Marketing, Business, or related field preferred.
• 1-3 years of experience in digital marketing, with direct experience in SEO, content creation, and website management.
• Proficiency in MS Office - especially Excel and PowerPoint.
• Strong technical knowledge; experience with web analytics tools (Google Analytics, Google Tag Manager, Search Console) and CMS programs (WordPress).
• Excellent communication skills (written and verbal) and attention to detail.
• High degree of professional maturity; ability to handle sensitive and confidential matters professionally.
• Highly organized with strong project management skills.
• Ability to work independently in a fast-paced environment.
• Must be able to work on-site daily at our Virginia Beach, VA headquarters.

About Buzz Franchise Brands

Buzz Franchise Brands is a fast-growing multi-brand franchising company providing key services to people, homes, and businesses. Our portfolio includes Pool Scouts, Home Clean Heroes, British Swim School, and Wonderly Lights brands. Learn more at BuzzFranchiseBrands.com.