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Senior Creative Strategist - Performance Ads Job at Future-Able in Richmond

Senior Creative Strategist - Performance Ads Job at Future-Able in Richmond

MediabistroRichmond, VA, United States
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Position Overview

We are seeking a Senior Creative Strategist - Performance Ads to drive the creative strategy and testing discipline that fuels our paid acquisition growth. This is not a media-buying role - it’s a creative leadership role focused on the psychology of performance advertising : angles, hooks, formats, personas, briefs, and scripts.

The ideal candidate is a digital-native creative strategist who has developed winning ad concepts on Meta and YouTube. They understand the direct-response levers that drive performance and can lead the creative testing roadmap while scripting, briefing, and iterating ads that scale.

This role requires both hands-on creative ability (scripting and writing ads, building briefs, reviewing edits) and leadership experience (shaping the roadmap, mentoring junior creative strategists, and guiding agency / production partners).

Key Responsibilities

  • Own the creative lever for paid social and video performance marketing.
  • Design and lead the testing roadmap across hooks, angles, formats, and audiences.
  • Provide senior-level feedback on briefs, scripts, and assets to ensure alignment with performance goals.
  • Translate trends in performance creative into actionable concepts for N&T.
  • Partner with the acquisition manager and media buyers to align creative with targeting strategy.

Scripting & Briefing

  • Write scripts, hooks, and headlines for Meta, YouTube, and TikTok ads.
  • Build clear, performance-oriented creative briefs for designers, editors, and UGC creators.
  • Review and refine copy, concepts, and edits to maximize clarity, impact, and conversion.

    • Creative Development & Testing

  • Direct production of ad assets (static, video, UGC, motion graphics) with performance outcomes in mind.
  • Maintain a steady pipeline of creative concepts to systematically test and scale.
  • Analyze performance data and apply insights to improve creative iterations.
  • Champion a culture of structured experimentation and disciplined creative testing.

    • Qualifications

  • 6–10+ years in performance creative strategy , with proven success on Meta and YouTube.
  • Strong portfolio of ads that demonstrate direct-response success (angles, hooks, scripts, formats).
  • Hands-on experience scripting / writing performance ads and leading creative briefs.
  • Experience working with DTC, beauty, skincare, or consumer lifestyle brands strongly preferred.
  • Familiarity with e-commerce funnels, customer acquisition, and retention dynamics .
  • Demonstrated ability to lead creative testing roadmaps and frameworks.
  • Experience mentoring or leading creative pods / teams a plus.
  • Skilled at balancing creative instinct with performance data.
  • Collaborative, entrepreneurial mindset and passion for scaling high-growth brands.

    • How to Apply

    Please submit your resume which includes a link to a portfolio or case studies of performance ads you’ve scripted, written, or directed (Meta, YouTube, TikTok).

    #PerformanceAds #CreativeStrategy #PaidSocial #MetaAds #YouTubeAds #DigitalMarketing #Ecommerce #BeautyIndustry #CleanBeauty #GrowthMarketing

    Employer & Location

    Location : Remote – Priority given to candidates in the U.S. (EST or CST preferred)

    Compensation : $120K – $140K annually, determined based on experience, skills, and geographic location.

    Employment Type

    Full-time

    #J-18808-Ljbffr

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    Creative Strategist • Richmond, VA, United States

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