Marketing Business Analyst

Job Description

Job Description

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Company Overview

Bath Concepts, a leader in the home improvement industry, is at the forefront of innovation in bathroom remodeling and related services. We are committed to building our marketing talent and capabilities to support our network of 1,000+ dealers across North America.

Job Overview

The Marketing Business Analyst will focus on analyzing marketing and lead generation data – helping to optimize business performance. The business analyst will interpret the data and provide insights; having a curious mindset and a passion for uncovering new insights are essential for success in this role.

This position will collaborate with the BI Data Architect to leverage data from Bath Concepts' cloud-based data lake. This role will use tools like Microsoft Power BI to visualize data and provide insights into marketing KPIs, helping the marketing team optimize campaigns and improve overall performance.

Key Responsibilities

Data Analysis and Insight Generation :

• Analyze marketing and lead generation data from multiple sources (e.g., CRM, website analytics, paid campaigns, lead vendors) to uncover trends and actionable insights.
• Monitor, report, and interpret marketing KPIs, such as CPL, CPA, conversion rates, ROI, and ROAS.

Data Visualization and Reporting :

Collaboration :

Insights and Performance Optimization :

Exploratory Analysis :

Skills and Qualifications

Education : Minimum of a Bachelor’s degree in Marketing, Data Analytics, Statistics, or a related field.

Experience :

Technical Skills :

Soft Skills :

Bonus Qualifications

What We Offer :

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee works in an office environment. The noise level in the work environment is consistent with normal office noise levels.

The above statement reflects the general details necessary to describe the principal functions of the occupation describes and shall not be construed as a detailed description of all the work that may be inherent in the occupation.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties and responsibilities of this position, the employee will be sitting at a desk 90% of the time.  Specific vision requirements for this position include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus. Must be able to lift 25lbs.

Bath Concepts Industries, LLC is an Equal Opportunity Employer

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