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Public Relations Director

Public Relations Director

First and Last PRJersey City, NJ, US
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Job Description

Job Description

THE COMPANY

First and Last PR is an award-winning public relations agency specializing in beauty and lifestyle, committed to crafting innovative marketing initiatives for renowned global brands. Were seeking a visionary Director of Public Relations to lead strategic counsel, drive campaign execution, and oversee the success of our entire client portfolio. This role will provide senior leadership across all active accounts while also contributing to the agencys growth by participating in business development efforts.

OVERVIEW

At First and Last PR, were not just building campaigns - were shaping the future of beauty and lifestyle communications. Todays consumers expect brands to be authentic, inclusive, and culturally relevant, and we help our clients rise to that challenge with bold strategies, creative storytelling, and results that matter.

Were a growing, award-winning agency with a reputation for industry expertise, high-value partnerships, and an amazing team. Now, were looking for a Public Relations Director to bring fresh leadership, vision, and media excellence to our expanding roster of clients.

As Public Relations Director, youll :

  • Lead breakthrough campaigns that meet consumers where they areonline, offline, and everywhere in between.
  • Mentor and inspire a talented team, fostering a culture of collaboration, creativity, and accountability. Partner directly with clients, guiding them through todays fast-moving
  • PR landscape with strategies that deliver impact and longevity.
  • Play a key role in agency growth by identifying opportunities and elevating how we show up in the industry.
  • This role is for you if you :
  • Thrive in fast-paced, dynamic environments.
  • See challenges as opportunities and always bring solutions.
  • Love translating beauty and lifestyle insights into meaningful narratives that move people.
  • Are ready to be a visible leader in a growing agency with big ambitions.
  • If you're passionate about driving client success, building powerful media relationships, and shaping the future of PR alongside a team that loves what they do, wed love to meet you.

RESPONSIBILITIES

Strategic Leadership & Portfolio Oversight

  • Lead and oversee PR strategy across the agencys entire portfolio of active accounts , ensuring consistency, excellence, and high-impact results.
  • Provide senior counsel to clients and internal teams, ensuring that brand narratives are compelling, innovative, and aligned with business objectives.
  • Serve as a key decision-maker on client strategy, messaging, and execution across traditional and digital media platforms.

    • Team Management & Development

  • Lead, mentor, and develop junior and mid-level PR staff, fostering a high-performing team culture that prioritizes innovation and collaboration.
  • Provide ongoing coaching and feedback to ensure team growth and excellence in client service.
  • Establish best practices for media pitching, client reporting, and strategic storytelling to elevate the agencys overall capabilities.

    • Business Development & Growth

  • Play a key role in identifying and securing new business opportunities by leveraging industry expertise and relationships.
  • Collaborate with leadership on pitch development and proposals , helping to attract and win new clients.
  • Proactively build relationships with potential clients and industry partners to expand the agencys portfolio.

    • Media & Communications Strategy

  • Oversee and drive high-level media strategies for all clients, ensuring maximum exposure and results.
  • Lead the execution of media outreach, event publicity, and digital PR efforts, ensuring key messages reach the right audiences.
  • Take a hands-on approach to crisis communications, providing strategic guidance to clients during high-stakes situations.

    • Operational Excellence & Reporting

  • Manage PR budgets, calendars, and workflow processes to ensure efficiency across accounts.
  • Oversee the development and distribution of internal and client-facing reports on media performance, key wins, and industry trends.
  • Collaborate with cross-functional teams, including brand marketing, content, and digital, to align PR efforts with broader marketing initiatives.

    • WHY YOU'RE A GREAT FIT

  • You have 10+ years of public relations experience , preferably within an agency setting, with a strong background in leading multiple accounts and delivering high-impact results.
  • You are a proven leader , with experience managing PR teams, developing talent, and ensuring consistent excellence across client accounts.
  • You have a track record of securing top-tier media placements and executing standout PR campaigns that drive brand awareness and engagement.
  • You have business development experience and a passion for growing client relationships and securing new accounts .
  • You excel in analytics and reporting, using data-driven insights to refine strategies and optimize campaign impact.
  • You are adaptable, strategic, and thrive in a fast-paced environment where priorities can shift.
  • You are a strong communicator, editor and storyteller, with the ability to craft compelling narratives that resonate with media and consumers alike.
  • Join First and Last PR and be a part of a team that is redefining beauty and lifestyle PR with bold strategies and visionary storytelling.

    • QUALITIES AND CHARACTERISTICS

    Passionate and inquisitive about the beauty and media industry, embrace and embody First and Last PR Core Values, defined as :

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