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Manager of Marketing and Communications (Plano)

Manager of Marketing and Communications (Plano)

Texas Star PharmacyPlano, TX, US
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Job description : About Us

We are a leading compounding pharmacy committed to enhancing patient care through personalized, innovative pharmaceutical solutions. As we expand our reach and impact, we are seeking a results-driven and visionary Manager of Marketing to lead brand strategy, public relations, digital marketing, and AI-enhanced marketing operations. This is a unique opportunity to shape the voice of a healthcare innovator at the intersection of precision medicine and cutting-edge technology.

Key Responsibilities :

1. Strategic Leadership & Brand Management

  • Develop and execute a comprehensive omnichannel marketing strategy with clear KPIs.
  • Oversee brand development, brand audit visual identity, tone of voice, and customer experience.
  • Lead cross-functional collaboration across departments and external vendors.

2. Content Marketing & Clinical Thought Leadership

  • Lead creation of compelling healthcare content tailored to clinicians, providers, and patients.
  • Oversee development of whitepapers, eBooks, case studies, websites, blogs, prescription guides, and print collaterals with AI-assisted copy and layout generation.
  • Drive SEO and SEM strategies using keyword clustering and dynamic content optimization.

    • 3. Public Relations & Communications

  • Serve as the brands primary media spokesperson and strategist.
  • Build strong media relationships, secure press coverage, and draft press releases, op-eds, and healthcare articles.
  • Lead crisis communication planning and reputation management initiatives, using AI-based sentiment analysis and review monitoring tools.

    • 4. Social Media, Community Engagement & Reputation Management

  • Manage a robust, AI-augmented social media strategy across platforms (LinkedIn, Instagram, Facebook, GMB, TikTok, etc.).
  • Use AI tools to generate, schedule, and analyze high-performance content.
  • Build partnerships with healthcare professionals, local organizations, and influencers.
  • Monitor and respond to online reviews using automated tools to maintain trust and credibility.

    • 5. Lead Generation & Campaign Management

  • Design and implement high-converting lead gen funnels using Google Ads, Meta Ads, and programmatic media.
  • Create and optimize landing pages using A / B testing, heatmaps, and AI-generated UX suggestions.
  • Develop marketing dashboards and reporting tools to measure ROI, CAC, LTV, and conversion rates.

    • 6. Events, Webinars & Trade Shows

  • Plan and execute pharmacy-focused events, conferences, webinars, and health fairs.
  • Develop promotional materials, manage event logistics, and ensure brand consistency.

    • 7. Email Marketing

  • Manage multiple email marketing campaigns with defined KPIs.

    • 8. Project and Vendor Management

  • Manage external vendors for website, graphic design, video and photo editors, etc.
  • Manage other high-priority marketing projects assigned by management.

    • Qualifications

    Bachelors or masters degree in marketing, Communications, PR, or related field (MBA preferred).

    5+ years of experience in a strategic marketing role, preferably in healthcare, pharmacy, or life sciences.

    Proven track record in marketing leadership, PR execution, and campaign success.

    Strong proficiency in AI and marketing technologies (ChatGPT, Jasper, Salesforce, Prowly, Canva, HubSpot, SEMrush, etc.).

    Excellent writing, storytelling, and content development skillsboth clinical and end user-facing.

    Skilled in Google AdWords, Meta Business Suite, SEO / SEM, CRM management, and marketing automation.

    Experience managing teams, budgets, vendors, and analytics dashboards.

    Strong interpersonal, public speaking, and networking abilities.

    Willingness to travel up to 20%

    Job Type : Full-time

    Benefits :

  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Professional development assistance
  • Referral program
  • Vision insurance

    • Ability to Commute :

  • Plano, TX 75023 (Required)

    • Work Location : In person

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    Marketing And Communication Manager • Plano, TX, US

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