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Senior Creative Strategist Job at Summit Staffing Partners in Richmond

Senior Creative Strategist Job at Summit Staffing Partners in Richmond

MediabistroRichmond, VA, United States
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Overview

Senior Creative Strategist & Media Buyer (DTC / Paid Social) — 100% Remote / Work From Home

Our client is a fast-growing digital agency partnering with direct-to-consumer (DTC) brands in health, wellness, CPG, and lifestyle. They operate at the intersection of performance and creative, combining storytelling with data-driven execution to scale brands profitably across Meta, TikTok, and emerging platforms. They are looking to hire a Senior Creative Strategist & Media Buyer for a 100% remote role. The candidate should understand what drives conversion, translate performance data into creative, and execute directly in-platform. This is a high-impact role that will shape strategic and performance output across the agency’s top accounts.

Base pay range

$125,000.00 / yr - $150,000.00 / yr

What You’ll Do

  • Own paid media execution across Meta (Facebook / Instagram) and TikTok for a portfolio of DTC brands
  • Lead campaign setup, budget pacing, testing strategy, and in-platform optimization
  • Analyze campaign data, identify insights, and make fast, data-driven decisions to drive performance
  • Collaborate with creative and content teams to align media performance with asset development
  • Build and refine testing frameworks to evaluate ad creative, copy variations, landing pages, etc.
  • Develop and evolve creative strategy for performance campaigns, grounded in customer psychology and channel nuance
  • Write briefs that translate data into clear messaging frameworks and asset direction (UGC, statics, branded video)
  • Ideate and script high-performing ad concepts (especially for TikTok and Meta) based on winning themes
  • Partner with creators, editors, and designers to build creative that converts
  • Report on creative learnings and recommend iterations based on performance insights

What We’re Looking For

  • 3-4+ years of experience in paid social, performance marketing, or creative strategy, ideally at a DTC brand or performance agency
  • Deep experience with Meta Ads and familiarity with TikTok Ads, including platform nuances and best practices
  • Strong understanding of what drives conversion—from thumb-stopping hooks to high-performing formats
  • Clear communicator with a creative eye and analytical brain
  • Hands-on experience working with or directing UGC, influencer content, and branded video
  • Comfortable in a fast-paced, client-facing environment—able to manage multiple accounts and adapt on the fly
  • Strong writing skills (for briefs, copy themes, and scripts)
  • Bonus : Experience with tools like Notion, Figma, Motion (or other analytics platforms), or creative sourcing platforms, but not required

    • Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Marketing and Advertising

    • Industries

  • Marketing Services, Advertising Services, and Social Networking Platforms

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    Creative Strategist • Richmond, VA, United States

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