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Associate Director of Marketing (Richmond)

Associate Director of Marketing (Richmond)

Insight GlobalRichmond, VA, US
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Qualifications :

  • Bachelors Degree in Marketing, Business, Life Sciences, or related field; MBA or advanced degree preferred.
  • 5+ years of experience in pharmaceutical marketing, with preference for payor HUB / patient access marketing, Key accounts, or related roles.
  • 2+ years of experience with payor HUB / patient access marketing
  • Strong understanding of payor dynamics, patient access, account dynamics and HCP engagement.
  • Proven ability to lead cross-functional initiatives and manage complex projects.
  • Excellent communication, presentation, and stakeholder management skills.

Description :

Insight Global is looking for an Associate Director of HCP & Payor Marketing to support a specialty pharmaceutical company in Richmond, VA. This person will be required to work in the office Tuesday-Thursday. This role will be responsible for developing and executing marketing strategies and materials to support Payor pull-through, channel acquisition support for HCPs, Patient access support programs and Key Account communications.

Responsibilities :

  • Lead Payor pull-through strategy & execution, including leading the evolution of HCP facing field related payor pull-through materials.
  • Oversee channel & acquisition marketing, including development of channel & product acquisition education strategies for HCPs and associated materials for field teams
  • Own the development and maintenance of patient access support program materials and website content, in close partnership with Field Sales, Trade / Channel, Payor and HUB operations teams (e.g., hub tools, co-pay program materials, etc.)
  • Work on Key Account marketing initiatives and materials
  • Effectively manage content & approvals through promotional review committee.
  • Develop priorities as primary point of contact for access related training needs, collaborating closely with the Field, Payor, Channel and Training teams.
  • Collaborate across functions with internal stakeholders including Market Access, Brand Marketing, Channel, Legal, Regulatory, and Medical Affairs to ensure compliant and effective execution of access strategies.
  • Manage brand budget and key vendor relationships for access strategy and content creation.
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