Senior Director, Product Management - Advertising

Overview

Lee Enterprise is looking for a driven, innovative Senior Director, Product Management Advertising to lead product strategy and development for our Advertising vertical. This role is pivotal in shaping digital advertising products, optimizing monetization, and driving growth across our digital ad platforms. The ideal candidate will combine strong product management expertise with an understanding of the advertising ecosystem, and an interest in leveraging emerging technologies like AI to deliver smarter, more effective solutions.

Responsibilities

• Own and evolve the Advertising Product Roadmap.
• Develop and launch ad products that drive revenue growth, exploring new monetization opportunities, upsell paths, and pricing models.
• Collaborate with sales, marketing, engineering, analytics, and editorial to translate advertiser and publisher needs into product requirements.
• Use analytics and A / B testing to monitor and maximize ad performance (e.g., fill rate, RPM, CTR, viewability).
• Apply AI / ML-driven solutions such as predictive targeting, automated audience segmentation, creative optimization, and performance insights.
• Modernize and integrate platforms with dynamic ad units, paywall-integrated ads, ad bundling, and creative templates to improve workflows.
• Support advertiser and partner success by equipping teams with training, demos, and materials that clearly communicate product value and ROI.
• Work with external partners to develop new product offerings that expand beyond the traditional publishing advertising catalog, creating differentiated value for advertisers and new revenue streams for the business.

Qualifications

Preferred Traits and Experience

Why Join Us?

Lee Enterprises offers competitive wages in a dynamic, interesting work environment with career growth opportunities. We offer an extensive benefit program that can be personalized to your needs. Our benefit program includes medical, dental, vision, short and long-term disability, company provided life insurance and supplemental life insurance. In addition, we offer a 401K retirement plan with company match. We also offer generous paid time off to allow the flexibility to balance personal life and work. This includes paid parental leave for new parents.

Lee Enterprises is a major subscription and advertising platform and a leading provider of local news and information, with daily newspapers, rapidly growing digital products and nearly 350 weekly and specialty publications serving 72 markets in 25 states. Our core commitment is to provide valuable, intensely local news and information to the communities we serve.

Lee Enterprises is proud to be an equal opportunity employer. We are committed to attracting and retaining a workforce whose diversity reflects the communities we serve. Lee embraces change, and we recognize that we must create and maintain a culture of fervent inclusion. For more information about Lee, check us out at

We are focused on building a diverse and inclusive workforce. If you are excited about this role but do not meet 100% of the qualifications above, we encourage you to apply.

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