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VP Strategic Insights & Performance Analytics

VP Strategic Insights & Performance Analytics

Advantage Sales and MarketingChicago, IL, US
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Vice President Strategic Insights & Performance Analytics

At our Company, we grow People, Brands, and Businesses! We are seeking a highly dynamic VP Strategic Insights & Performance Analytics is a critical role on our Enterprise Analytics & Insights team. The data at our fingertips is exploding at a staggering pace : with more volume, velocity, variety and voracity that ever, our team creates insight-driven solutions that differentiate our company and unlocks brand growth for our clients and customers.

This strategic leader is responsible for driving actionable insights that accelerate ADV's performance, optimize client ROI, and inform enterprise-wide decision-making. This role leads ADV's Strategic Insights & Performance Analytics function, partnering cross-functionally and across the enterprise to translate complex data into clear business strategies for clients, customers, and internal stakeholders. This strategic position goes beyond traditional insight discovery, focusing on activating our rich data and analytics into the market.

You will partner closely with Advantage executives and commercial leadership across segments to align data-driven insights and strategies with key business goals, ensuring offerings deliver maximum value and strengthen customer and client relationships.

This role will own and guide performance analytics & insights to drive performance tracking and insight generation for the commercial organization across segments, including performance reporting, business development insights, omnichannel engagement activities, c-suite analytics, etc. In addition, this role will guide vast majority of our market research and shopper insight efforts, embedding these as part of our thought leadership strategy with clients and customers.

What We Offer :

  • Full-time benefits (medical, dental, vision, life)
  • 401(k) with company match
  • Generous paid time-off

Responsibilities :

  • Lead the development and execution of business and market performance analytic strategies aligned with client and corporate objectives.
  • Drive agile delivery of insights to respond to market shifts, innovate to lead, and meet evolving client priorities while optimizing the effectiveness of insights programs to maximize client ROI and long-term impact.
  • Serve as a thought partner to ADV and clients senior leadership, providing insights that influence tactical execution and strategic direction.
  • Actively shape business-critical strategies and playing a key role in the development and execution of strategic projects that advance the global analytics & insights goals.
  • Oversee the design and execution of shopper research programs to understand behaviors, motivations, and expectations, translating insights into actionable recommendations for marketing, merchandising, and commercial teams.
  • Lead the analysis of brands performance to identify growth opportunities, focused on existing as well as new clients.
  • Forge strong partnerships with commercial leadership to ensure insights strategy delivers against segment objectives and oversee the development of insightful content, industry trends, and research to enhance ADV's thought leadership.
  • Lead and grow a team of insights leads to curate and deliver forward-looking strategic sales and business storytelling that aligns with Advantages's business objectives and customer needs.

    • Qualifications :

  • Bachelor's (BS or BA) Degree in Marketing, Math, Statistics, or Economic fields or equivalent job-related experience required; MBA, MS or relevant work experience preferred
  • 10+ years in CPG, Retailer, or Grocery brokerage organization
  • 5-10 years successfully managing client expectations either personally or through a team
  • 10+ years managing direct reports; reporting directly to VP or C-level executive
  • Strategic Analytical Acumen, with outstanding understanding of syndicated data and retail systems,
  • Proven success in leveraging data at scale to drive business performance and customer engagement.
  • Deep understanding of retail, CPG, or consumer behavior analytics.
  • Expertise in data visualization, predictive modeling, and ROI frameworks.
  • Exceptional communicator with executive presence and skilled at influencing and building strong relationships.
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