VP Performance Marketing and Data Analytics

Vice President, Performance Marketing, Data, & Analytics

The Vice President, Performance Marketing, Data, and Analytics will lead Medline's marketing growth strategy across online and offline channels to optimize customer acquisition, retention, and loyalty. Build and scale a best-in-class data and analytics infrastructure. This role oversees performance marketing teams (e.g., eCommerce, paid search, paid social, programmatic), as well as product information data management, marketing analytics, and attribution functions. The ideal candidate thrives in matrixed organizations and has deep expertise in performance marketing strategy, eCommerce, data-driven analytics, and scaling omnichannel campaigns focused on delivering business results.

1. Performance Marketing Strategy & Execution

Develop and own Medline's performance marketing strategy, driving efficient customer acquisition, conversion, and retention across channels. Lead cross-functional teams to build and execute campaigns that meet aggressive business goals. Continuously optimize budget allocation, CAC, ROAS, and CLTV using data-driven insights.

2. Digital and eCommerce Strategy

Lead team responsible for the development and execution of the enterprise-wide digital strategy, aligning digital initiatives with business goals to drive innovation, improve operational efficiency, and enhance customer engagement across all digital channels and platforms. Lead and manage the digital and e-commerce team, developing and executing comprehensive strategies to drive online sales growth, enhance user experience, optimize digital marketing efforts, and leverage data analytics to continuously improve platform performance and customer engagement. Serve as a change leader in leading the organizational changes required to create and sustain enterprise digital capabilities.

3. Data & Analytics Leadership

Build and manage a high-performing analytics team responsible for marketing attribution, campaign performance, forecasting, and KPI tracking. Design and implement data systems and dashboards to provide real-time visibility into marketing effectiveness. Define and evolve marketing measurement frameworks, including multi-touch attribution, incrementality testing, and predictive modeling. Direct the end-to-end enterprise product information data strategyproposing approaches, aligning stakeholders, and managing platform adoption and rollout.

4. Cross-functional Collaboration

Partner with teams across IT, Sales, Product, HR, and Finance to align on business goals, performance metrics, and infrastructure. Collaborate closely with marketing departmentsincluding creative, brand, operations, product & sales marketing, sales enablement, and corporate communicationsto ensure analytics insights inform strategy, messaging, targeting, and creative optimization. Work with executive leadership to shape business strategy using data-driven insights.

5. Team Development & Leadership

Manage through multiple managers, leading one or more major departments with system-wide accountability. Hire, mentor, and develop high-caliber marketing and analytics professionals, fostering agility, partnership, and accountability. Oversee strategic, tactical, and strategic planning and annual operation planning and budgeting for the team. Cultivate a performance-oriented culture grounded in experimentation, learning, and continuous improvement. Exhibit exceptional communication and stakeholder management skills. Successfully navigate ambiguity and thrive in fast-paced, high-growth environments.

Medline Industries, LP, and its subsidiaries, offer a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

The anticipated salary range for this position :

$267,280.00 - $400,920.00 Annual

The actual salary will vary based on applicant's location, education, experience, skills, and abilities. This role is bonus and / or incentive eligible. Medline will not pay less than the applicable minimum wage or salary threshold.

Our benefit package includes health insurance, life and disability, 401(k) contributions, paid time off, etc., for employees working 30 or more hours per week on average.

We're dedicated to creating a Medline where everyone feels they belong and can grow their career. We strive to do this by seeking diversity in all forms, acting inclusively, and ensuring that people have tools and resources to perform at their best.

Medline Industries, LP is an equal opportunity employer. Medline evaluates qualified individuals without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, neurodivergence, protected veteran status, marital or family status, caregiver responsibilities, genetic information, or any other characteristic protected by applicable federal, state, or local laws.