VP, Performance Marketing

VP, Performance Marketing

Department : Leadership

Employment Type : Full Time

Location : Chicago

Description

Role VP, Performance Marketing

Reporting Into

COO

Who We Are

Mission : At Clever Digital Marketing, we are on a mission to empower large-scale home improvement companies by fueling their top-line revenue through innovative digital marketing strategies. By bridging the gap in the industry for a highly profitable digital lead vendor, we've created a unique space where growth isn't just supported-it's catalyzed.

Product : Clever Digital Marketing delivers outcome-driven paid advertising and strategic advising solutions. We don't focus on clicks and impressions-we focus on net sales. Our customized, data-driven strategies are tailored to each client's unique needs, ensuring measurable impact and scalable profitability.

Scale : In just three years, we've partnered with over 50 large-scale home improvement companies across the USA and Canada, helping them generate $250 million in revenue. By integrating seamlessly with our partners and leveraging our core value of Extreme Ownership, we've set bold targets, driving shared success. We're on track to help our clients achieve $325 million in revenue next year.

Impact : As trusted subject matter experts in the home improvement space, we are redefining what it means to deliver value. Our commitment to authenticity and collaboration ensures we remain a powerhouse of growth, innovation, and measurable results for every client we serve.

Who We're Looking For Clever Digital Marketing is entering its next stage of growth - and we need a VP of Performance Marketing who can lead us there. This role will own the strategy, structure, and outcomes across both paid channels (Search & Social), with a mandate to drive efficiency, integration, and measurable client success. Reporting to the COO, this leader will oversee a team of directors across Paid Search, Paid Social and Conversion Rate Optimization. We are looking for world-class executional discipline, strong operational thinking, and a clear track record of building high-performing, scalable teams in an agency.

What You'll Do

• Own the paid media performance marketing strategy, with an emphasis on building scalable growth strategies via Paid Search, Paid Social, and other channels.
• Lead quarterly and annual planning cycles for media strategy, department priorities, and performance forecasting in collaboration with the executive team.
• Well-versed with Google, Meta and Microsoft advertising.
• Architect the organizational structure of the Paid Media teams - implement clear team hierarchies, responsibilities, and communication cadences.
• Identify and champion new growth levers, tools, platforms, and strategic initiatives that improve lead quality and drive MRR expansion.
• Build or improve scalable SOPs, QA systems, Marketing Playbooks and decision-making processes that allow teams to execute with clarity and autonomy.
• Ensure succession planning and leadership pipeline development within and across departments.
• Work with data and analytics to track, forecast, and report on performance across channels and client portfolios.
• Create operational systems that tightly integrate Paid Media and Client Services, eliminating silos and aligning on shared goals and client outcomes.
• Collaborate with the Director of Operations to improve internal tooling, project management, and systems that support execution.
• Build a high-performance team through ascension systems & growth tactics
• Lead with clarity, speed, and accountability, ensuring your team meets objectives and develops professionally in the process.
• Contribute to executive leadership meetings, org-wide decision-making, and shaping the future of Clever as a top-tier performance marketing company.

What We're Looking For

What We Offer