Senior Manager, B2B Lead Generation and Marketing

Spokeo is a people search engine that helps over 18 million monthly visitors reconnect with friends, reunite with families, and protect against fraud. Additionally, our 12 billion records and over 250 million unique profiles help business professionals locate people and assets, research criminal investigation subjects, and more.

NOTE : You will only be contacted by a specific email or by persons whose email address is from the actual @ spokeo.com email domain.

About Spokeo :

Join our mission to make the world more transparent with data.

Spokeo is a people search engine that helps over 18 million monthly visitors reconnect with friends, reunite with families, and protect against fraud. Additionally, our 12 billion records and over 250 million unique profiles help business professionals locate people and assets, research criminal investigation subjects, and more.

Founded in 2006, we have grown to a company of nearly 200 dedicated employees, with flexible work locations and an average tenure of 5.3 years. Find out why we were named a “Best Company” by Comparably for Women, Compensation, Happiest Employees, Company Perks & Benefits, and Work-Life Balance, as well as “Best CEO” for co-founder Harrison Tang.

About this Opportunity

As Spokeo continues to grow, we are looking for a driven, innovative  Senior Manager, B2B Lead Generation and Marketing  to lead the ideation and execution of go-to-market activities within the B2B business unit. As the Sr. Manager, you will be an entrepreneurial teammate working alongside Sales, Product, Design Team, Marketing, and other internal stakeholders to ideate, execute, and evaluate lead generation programs (both traditional B2B and digital marketing programs) for our target verticals : collections and skip tracing, law enforcement, fraud investigations, and real estate.

The Senior Manager, B2B Lead Generation and Marketing  should have demonstrable experience at marketing planning and delivering omnichannel lead generation initiatives. The Sr. Manager must be results-focused and have developed and executed successful B2B demand and lead generation programs.

The ideal candidate is a self-starter who is recognized as having the expertise, vision, and enthusiasm to actuate the huge market opportunity of a nascent yet promising product line. They will welcome, embrace, and overcome any challenge – to get the job done. They will also be the type of leader who is leading on the ground versus someone who directs from an ivory tower.

The Senior Manager, B2B Lead Generation and Marketing  is an individual contributor role and reports directly to the CEO.

What You’ll Do :

• 65% - Take full ownership of the end-to-end lead generation process. Create the annual marketing plan and manage associated budgets. Ideate and manage lead generation activities from inception through to delivery and post-campaign review, with the overall goals of growing MQLs and then nurturing them to SQLs, both with positive ROI
• 15% - Drive content marketing (while working with Product and Marketing teams) for all communications to internal and external stakeholders
• 10% - Ensure that the marketing efforts are on target and on brand
• 5% - Establish clear performance measurements to ensure the success of strategies in driving and exceeding sales outcomes
• 5% - Liaise and direct internal / external media & creative partners to create relevant content to support campaign activities

Who You Are :

Working at Spokeo

Spokeo offers a bonus program, equity plans, and 401K. Once a year, we do a discretionary, merit-based salary increase. Additional benefits include 100% medical / dental / vision coverage and unlimited employee PTO.

Spokeo extends written offers to candidates who successfully complete their selection process. Spokeo’s offers include a base salary, participation in a company bonus program, stock options, and comprehensive benefits. A final offer will depend on several factors, including, but not limited to, marketplace competition, job leveling, the candidate’s experience, skills, etc.

Privacy Notice for Candidates : https : / / www.spokeo.com / recruiting-policy

Spokeo is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Spokeo fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best products, and be relevant in a rapidly changing world.

Recruiters or staffing agencies : Spokeo is not obligated to compensate any external recruiter or search firm who presents a candidate or their resume or profile to a Spokeo employee without 1) a current, fully executed agreement on file, and 2) being assigned to the open position (as a search) via our applicant tracking solution.

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