Marketing Manager, US Marketing

Marketing Manager, Us Marketing

Abbott Point of Care is seeking a Marketing Manager, US Marketing responsible for developing and implementing marketing strategies that will focus on our i-STAT TBI product. The Marketing Manager will support one of our newest innovations, identifying and prioritizing market opportunities, devising tactical plans, demonstrating subject matter expertise of i-STAT TBI, the competition, the customers, and deliver business results. The Marketing Leader will report to the Director, US Marketing. Up to 35% domestic travel may be required.

What You'll Do

Market Insights

Understand the needs and buying process of i-STAT TBI target audiences, including C-suite, physicians, nurses, lab personnel, procurement, outpatient sites etc.

Gather and synthesize information on customers, competitors, and the market from a range of formal and informal sources (including market research, digital listening, trend tracking, etc.).

Proactively share insights across the business to shape and refine business strategies.

Understand competitive offerings and provide the commercial organization with tools to differentiate the portfolio in the marketplace.

Brand Building

Define market segments and targets, clearly articulating brand positioning and differentiated brand messaging.

Drive brand-building actions through the sales teams and ensure the brand positioning is brought to life consistently in interactions with customers across multiple channels.

Strategy and Planning

Refine and oversee execution of the US i-STAT TBI marketing plan ensuring collaboration with internal stakeholders, monitor progress, and take accountability for results

Build robust plans utilizing internal expertise and, as necessary, external marketing research firms, marketing agencies, and other vendors that complement internal capabilities.

Anticipate risks to marketing strategy, proactively assess scenarios and create contingency plans.

Partner with Global Strategic Marketing and Market Access to define and execute reimbursement and pricing strategy for i-STAT TBI.

Customer Engagement

Build insightful marketing campaigns that engage relevant audiences and deliver business results.

Use a test-and-learn approach to try out different ways of connecting with key stakeholders.

Work closely with the sales team, listen to their feedback, clearly communicate marketing strategy, and ensure access to the tools necessary to effectively engage with customers.

Observe all regulatory and compliance requirements.

Financial Acumen

Effectively manage the marketing budget to achieve brand objectives.

Accurately forecast the financial impact of marketing initiatives and marketplace trends.

Assume responsibility for achieving i-STAT TBI growth targets.

Launch Excellence

Utilize project management and collaboration skills to deliver against timelines, identifying potential risks as they arise.

Provide sales teams with appropriate training and resources to execute launch plans.

Actively track and report progress toward goals, adapting approaches where required.

Develop and execute product education, publications, and promotional activities.

Develop a KOL influence map for key medical specialties (e.g., neurology, emergency medicine, etc.)

Partner with Global Medical Affairs to establish Key Opinion Leader Advisory Boards.

Education and Experience You Will Bring

Required :

Bachelor's degree in business, life sciences, engineering, or related field

6+ years in the healthcare industry

4+ years in marketing, sales, or account management

Preferred : MBA

Experience in U.S. health systems and hospital marketing

Background in medical devices or diagnostics

People management experience

Strong analytical skills and Excel proficiency

Advanced PowerPoint and communication skills

Product launch and project management experience

The base pay for this position is $127,300.00 - $254,700.00. In specific locations, the pay range may vary from the range posted.

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email corpjat@abbott.com