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Marketing Specialist, Specialty Brands

Marketing Specialist, Specialty Brands

MediabistroCharlotte, NC, United States
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Marketing Manager Specialty Brands

Hayward Industries. (NYSE "HAYW") is the largest manufacturer of residential swimming pool equipment globally, with a significant presence in the residential and commercial pool market that is continuously growing.

Headquartered in Charlotte, North Carolina, Hayward designs, manufactures, and markets a full line of residential and commercial pool and spa equipment, including pumps, filters, heating, cleaners, salt chlorinators, automation, lighting, safety, flow control, and energy solutions at our company-owned facilities in North Carolina, Tennessee, Arizona, Rhode Island, Georgia, Spain, and China. We have distribution facilities in France, Canada, and U.S. This role can be based in our Charlotte, Phoenix or Atlanta offices.

In the role as Marketing Manager Specialty Brands, you'll be integral in developing and supporting our commercialization and promotional strategy for our specialty business units including Paramount, J&J Electronics and Sollos, ensuring our messages resonate with all targeted audiences. Reporting to the Senior Marketing Manager, you'll be hands-on in creating impactful advertising, digital content, promotions, and other marketing materials that connect with our customers and drive increased business.

Responsibilities

  • Develop and execute marketing programs : Enhance awareness and demand for Paramount, J&J and Sollos products in the U.S., embracing and addressing diverse customer needs and perspectives.
  • Manage research projects : Gather insights from a broad spectrum of customers and end-users to gain a competitive edge and inform our strategies.
  • Evaluate market trends : Analyze market data and competitor activities to make inclusive, informed decisions that align with our mission of transforming the experience of water.
  • Coordinate product launches : Partner with development teams to ensure new product introductions meet market needs.
  • Analyze marketing effectiveness : Measure and report on marketing activities to continuously improve and adapt strategies, ensuring they are equitable and effective.

Campaign Development :

  • Integrated campaigns : Develop print ads, online ads, website content, product literature, product catalogs and more that resonate with our audience.
  • Digital assets : Ability to create digital assets to support the Specialty Brands including digital ads, coordination of product photography and videography.
  • Story-telling : Has the ability to develop brand and product stories, how-to-content, unboxing videos, installation videos, training and more.
  • Social media & PR : Oversee social media, public relations, and manage trade shows and events that engage Specialty Brands.
  • Budget management : Manage the annual budget for specified categories, ensuring that marketing investments support our vision, goals and business objectives.

    • Qualifications

  • Experience : 2-3 years managing marketing programs with cross-functional teams and external agencies. Experience in diverse global markets or consumer durable goods is a plus.
  • Skills : A commercially savvy, dynamic, and analytical team player with strong management, creative and organizational skills. Demonstrated ability to work effectively independently and with diverse teams and stakeholders.
  • Education : Bachelor's degree in marketing, business, communications, or a related field preferred.
  • Technical Skills : Proficient in MS Office (Word, Excel, PowerPoint). Adobe Suite (Photoshop, Illustrator) experience a plus.
  • Travel : 10-20% domestic travel required.
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