Integrated Marketing Director, Data and Digital

Overview When you’re the best, we’re the best. We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents while living and working as their authentic selves. We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance through an inclusive environment now and in the future.

Are you the right candidate for this opportunity Make sure to read the full description below.

Responsibilities

Lead strategic planning, demand creation, and campaign architecture for integrated marketing campaigns.

Drive campaign strategy, buyer segmentation, and integrated channel planning.

Serve as the primary point of contact across Sales, Product Marketing, and Marketing Operations.

Develop campaign narratives and content maps in partnership with senior team members.

Identify paid media opportunities, negotiate contracts, and optimize media performance.

Own pipeline contribution targets, lead forecasting, and campaign performance metrics.

Build reporting and measurement frameworks to evaluate and optimize ROI.

Drive alignment across stakeholders to ensure campaign consistency and integration.

Collaborate with Marketing Operations on lead scoring, attribution models, and MarTech strategies.

Oversee budget allocation, vendor management, and ROI accountability.

Qualifications

Relevant degree in Marketing, Business Administration or Communications preferred. An advanced degree is desired.

7 or more years of relevant experience in a B2B marketing role, with proven achievements required.

Demonstrated expertise in Account-Based Marketing (ABM) is required.

Healthcare experience is strongly preferred.

Strong expertise in integrated marketing strategy and demand generation.

Proven ability to design, execute, and optimize multi-channel campaigns.

Experience with lead management, attribution modeling, and marketing technology platforms.

Strong negotiation, vendor management, and budget oversight skills.

Excellent collaboration, communication, and presentation abilities.

Demonstrated success influencing cross-functional stakeholders and executives.

Willingness to travel.

Estimated Hiring Range :

The current salary range for this role is $102,400.00 to $179,000.00. This position is also incentive eligible.

Vizient has a comprehensive benefits plan! Please view our benefits here : http : / / www.vizientinc.com / about-us / careers

Equal Opportunity Employer :

Females / Minorities / Veterans / Individuals with Disabilities

The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.

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