Strategic OEM Marketing Manager

Job Opportunity At Rockwell Automation

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you we would love to have you join us!

Job Description

In this role, you will develop a deep understanding of RA GTM programs, industries and strategic account plans working directly with sales to develop and deliver ABM programs that engage new personas, acquire new buying centers, and implement cross-sale and up-sale campaigns to capture a bigger wallet share to grow revenue for RA. You will be responsible for acquiring and engaging new contacts, increasing awareness and driving demand generation with OEMs. You will act as the primary marketing contact for OEMs and the internal sales team participating in regular team calls, in-person meetings and planning sessions. You will also act as the primary marketing contact and consultant for the marketing account planning process. You will report to the Director, Marketing - Americas and have a hybrid schedule working in Milwaukee, WI or Mayfield Heights, OH or any one of our business locations in the United States.

Your Responsibilities :

• Define Marketing strategy and annual plans for OEMs
• Adopt, and modify if necessary, horizontal and vertical omnichannel demand generation programs for OEM (1 : few and scale).
• Drive engagements for a set of OEMs.
• In collaboration with global content and activation teams implement awareness and demand journeys that drive engagement at each stage of the buyer's journey.
• Driving executive and account engagement that influences and accelerates pipeline. Two key metrics are Marketing Influenced Opportunities (MIO) and Sales qualified leads (SQL).
• Track and share results with sales regularly that use data-driven insights to implement improvements.
• Integrate product marketing launches into the account marketing plans as appropriate.
• Portfolio penetration analysis to understand up-sale and cross-sale opportunities to implement campaigns that capture a bigger wallet share for OEMs
• Acquire new contacts in the strategic accounts to do outbound marketing.
• Drive engagements with higher executive level CXO and VPs to increase relevance and demand.
• Drive periodic reviews with the sales team to give visibility to results and performance and define improvements to the plans
• Work with associations like PMMI to activate campaigns and amplify the marketing execution

The Essentials - You Will Have :

The Preferred - You Might Also Have :

What We Offer :

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.

This position is part of a job family. Experience will be the determining factor for position level and compensation.

We are an Equal Opportunity Employer including disability and veterans.

If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.

Rockwell Automation's hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.