Medium is hiring : Performance Marketer in Richmond
MediabistroRichmond, VA, United Statesjob_description.job_card.variable_days_ago
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job_description.job_card.job_description~2x increase of Deals created from paid at flat or improved CAC. Quality lift : +10–20% improvement in Lead to Deal rate from paid via targeting, messaging, and landing alignment. Scaled testing system : 4–8 meaningful experiments / month; winner rollout playbooks. Channel expansion : At least 1–2 net-new channels (e.g., Reddit, MNTN) per quarter, producing a repeatable, efficient pipeline. Own budgets, pacing, and bids; refine match types, negatives, and audience overlays. Build and refresh keyword portfolios , RSA assets, and custom intent / lookalike audiences. Design & read experiments : creative angles, offers, headlines, hooks; landing variants with CRO. Maintain and improve conversion tracking (web & offline). Study and publish weekly reports with insights, actions, and expected impact . 5–8+ years running multi-million-$ PPC programs (B2B services or SaaS strongly preferred). Deep expertise in Google Ads (Search / PMax) and Bing ; strong practitioner on Meta . Proven record of turning paid traffic into pipeline & revenue , not just MQLs. Comfortable with data : queries / pivots; StatCounter; GA4; attribution concepts (MTA, first / last-touch, simple MMM proxies). Hands-on with GTM / GA4 , offline conversion uploads, HubSpot / Salesforce (or similar). Data-driven mindset, results-oriented, and able to meet high expectations. Strong creative instincts (briefing copy / design, storyboarding short video) and landing page collaboration with CRO. Excellent prioritization, communication, and ownership in our fast-moving environment. Experience with Taboola / Outbrain , MNTN / CTV , Reddit , and programmatic pilots. Basic SQL or BigQuery; script / Rule automation; budget pacing tools. Experience running incrementality / geo holdout tests . Deals created from paid & pipeline $ (primary) Blended CAC / CPA per Deal Lead→Deal and Deal→Won rates by channel / campaign Non-brand share of pipeline; Quality Score & CPL for top ad groups Testing velocity and % of tests that ship to 100% 30 days : Audit accounts (structure, queries, tracking, audiences, negatives, assets, landing alignment). Baseline KPIs; fix tracking & offline conversions. Publish the Quarterly Test Plan . 60 days : Restructure top campaigns (brand / non-brand, exact / phrase, PMax guardrails). Launch 2–3 high-impact tests (offer, creative, landing). Implement a weekly pipeline quality loop with Sales. 90 days : Scale winners; expand 1–2 net-new channels (e.g., Reddit or MNTN) with clear success criteria; roll out budget reallocation based on CAC / payback.
About Us
Wing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team.
Overview
Wing Assistant invests heavily in paid acquisition (millions per year) and drives significant traffic. Your mandate : own our multi-channel paid engine—profitably scale high-intent demand across Google Ads, Microsoft / Bing Ads, and Meta , while expanding into / experimenting with Taboola, Outbrain, MNTN, Reddit , and other channels. You will be measured on pipeline & CAC .
What you’ll own
- Paid Ad Platforms : Build a quarterly channel mix & budget plan tied to CAC, payback, and pipeline targets; stage tests for new networks. Google Ads & Bing : Search, PMax, Brand & Non-Brand separation, sitelinks / callouts, conversion attribution optimization. Meta : Conversion / lead gen, creative iteration, testing, audience stacks & exclusions, offline conversions. All other paid ads, including testing, optimization, and scaling.
- Measurement & Optimization : Own tracking & data hygiene with GTM / GA4 + offline conversions to CRM (Deal Created / Won). Daily optimization on CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA / Deal, CAC, ROAS / pipe; use incrementality tests (geo / cellular holdouts where applicable). Build dashboards (StatCounter / Sheets / BigQuery) and weekly “what moved / what’s next” stand-ups.
- Creative & Landing Experiences : Brief and QA ad creative (copy / static / video) and landing experiences with Design, Copy, and CRO; ensure ad-to-landing relevance to lift Quality Score and conversion. Partner with SEO to align keyword themes, SERP coverage, and minimize cannibalization.
- Lead Quality & Sales Sync : Collaborate with Sales to tighten feedback loops (disposition reasons, Deal quality, measurement / attribution).
What success looks like (6–12 months)
Day-to-day responsibilities
Requirements
Nice to have
KPIs you’ll be measured on
Your first 30 / 60 / 90
Note : due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them.
Salary range : $100,001 - $150,000 a year. Perks include competitive salary, performance-based bonuses, software for upskilling & productivity, remote-first culture, work from anywhere in the world, paid time off, health insurance, high autonomy, fast-track to leadership for high performers, direct access to founding team, high visibility, autonomy and ownership.
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Performance Marketer • Richmond, VA, United States
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