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Senior Paid Search Manager

Senior Paid Search Manager

VirtualVocationsKalamazoo, Michigan, United States
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A company is looking for a Senior Manager of Paid Search.

Key Responsibilities :

Develop and execute paid search strategies aligned with business goals and customer acquisition targets

Identify growth opportunities across search platforms and emerging trends in SEM

Own end-to-end campaign execution including keyword research, ad copywriting, and audience targeting

Required Qualifications :

Proven experience in managing paid search campaigns across multiple platforms

Strong understanding of SEM trends and AI-driven changes in search behavior

Experience in budget management to maximize ROI and meet CPA / CAC goals

Ability to analyze and report on campaign performance in collaboration with analytics teams

Experience in developing integrated search strategies with SEO and other media channels

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Manager Paid Search • Kalamazoo, Michigan, United States

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