Marketing Manager

Job description

Responsibilities :

Marketing Strategy & Planning

• Identify and evaluate potential marketing strategies and develop the most effective, data-driven marketing plan after evaluating various alternatives for the communities.
• Evaluate community traffic, inventory and overall sales to tailor marketing and advertising needs for each community.
• Advise Sales Director and Sales Professionals on marketing and advertising plans.
• Monitor division goals, projections, and results, and report as necessary, and perform cost analysis on marketing options / activities.
• Represent the leadership, reporting on progress, successes of marketing efforts, and suggested marketing strategy.
• Evaluate and execute optimal advertising and media sources to management, including but not limited to signage and other outdoor advertising, online and social media, events, email, etc. that the Marketing Manager believes most effective to reach the targeted market.
• Analyze the success level of planned marketing activities (i.e. perform “marketing success analyses”).
• Study and analyze online marketing efforts and development of additional online opportunities.

Field Marketing & Event Coordination

Visit assigned communities on regular basis to ensure that certain aspects of Marketing Plans are being implemented and used as expected by operational employees. Identify and report to management any issues that arise with respect to marketing efforts undertaken by Sales Professionals.

Gather feedback on the utility of marketing plans and take photographs and videos that may be used in campaigns or for social media posts.

Identify potential sources for traffic in each community based on evaluation of a variety of factors relating to that community and its qualified prospects.

Create regular marketing content to promote communities and division, including, but not limited to, social media posts, emails, community blurbs, and press releases, as well as editing inventory videos and coordinating video shoots with internal and external photographers.

Train new sales professionals in marketing techniques as needed.

Coordinate, market, and execute events in assigned division, along with creating event budgets that align with the marketing budgets and then reporting on results.

Maintain and report on monthly budget.

Evaluate potential sponsorship opportunities for assigned communities and the company overall.

Develop and manage key relationships with stakeholders and Developers outside the organization.

Corporate Brand Ambassador

Coordinate the message and means of communication of major advertising efforts to ensure consistency with Company brand and marketing philosophy. Coordinate with Graphic Artists to ensure appropriate marketing and advertising strategies and themes are being accurately and effectively portrayed. Ensure inventory of marketing materials (including but not limited to flyers, signage, and photography) remains satisfactory and current to meet the Company’s needs.

Miscellaneous

May also be called upon to assist with projects in any division or department as needed.

Must sometimes complete projects with very short notice under extreme time constraints.

Job Competencies

Communication / Building Relationships

Time Management

Attention to Detail

Initiative

Creativity / Innovation

Problem Solving / Analysis

Qualifications

College degree preferred, preferably in marketing or advertising.

Requires at least 3 years of relevant experience in a position of responsibility.

Ability to identify and gather relevant data, evaluate its importance, and then develop plan of action.

Experience in the use of demographics, psychographics and statistical data when developing marketing plans.

Experience in tracking performance of marketing / advertising efforts.

Ability to develop new ideas and present them persuasively to internal clients and external business contacts.

Must be able to work independently and use initiative and discretion.

Strong writing skills with specific experience in preparing marketing plans and summaries.

Ability to travel throughout local greater city area, and occasionally to other company markets.

Current, valid Driver’s License with acceptable driving record and reliable transportation.

Ability to participate well within a strong team environment.

Residential construction experience required.

Public speaking confidence a plus.

Demonstrated computer skills including a working knowledge of MS Office products, including Outlook, Excel, Word, and PowerPoint.

Job Type : Full-time

Salary : $80,000.00 - $100,000.00 per year

Benefits :

401(k)

Company paid health insurance, Voluntary dental & vision insurance

Company paid short term disability; Voluntary long term disability

15 PTO days per year. 10 Company Holidays

Schedule :

8 hour shift

Monday to Friday

Weekends as needed

Experience :

homebuilding : 3 years (Preferred)

real estate : 3 years (Preferred)

Work Location : In person